Bionyalux Skin Care Package by 33 and Branding Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Bionyalux

PRIMARY FUNCTION:
Skin Care Package

INSPIRATION:
Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore,BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.

OPERATION / FLOW / INTERACTION:
Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society. Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 310mm x Depth 120mm x Height 100mm

TAGS:
Package,environmental protection,Skin Care,vision,design,repair,Design for the Environment

RESEARCH ABSTRACT:
In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.

CHALLENGE:
In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.

ADDED DATE:
2019-07-24 04:55:07

TEAM MEMBERS (5) :
Xiaowei Zhang, Jing Xu, Zengwei Qin, Jingyan Li and Feng Gao

IMAGE CREDITS:
Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to 33 and branding, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
BIONYALUX

PROFILE:
BIONYALUX is a sub-brand of Huaxi Biotechnology Co., Ltd. and the first pure hyaluronic acid filler approved by China Food and Drug Administration (CFDA) for cosmetic surgery. Facial injection of moistening all kinds of faces can achieve satisfactory cosmetic improvement effect. Clinical studies have confirmed that the improvement of nasolabial furrow wrinkles can be maintained for more than 15 months by injecting BIONYALUX into patients. BIONYALUX is a stable and reliable product produced by an excellent team under the supervision of a sound quality management system, using self-developed high-purity raw materials, precision imported equipment, optimized production process and advanced patented technology. The fermentation method developed in 1990 and the enzymatic digestion method developed in 2011 are two revolutionary breakthroughs in the production of hyaluronic acid, filling the gap at home and abroad. With years of research and development, production and marketing of hyaluronic acid raw materials, after seven years of terminal product development, in 2012, we took the lead in the research and development of hyaluronic acid cosmetic filler in China, and its quality reached the world leading level.

NOMINATION DETAILS

Bionyalux Skin Care Package by 33 and Branding Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bionyalux Skin Care Package by 33 and Branding Co., Ltd is Winner in Packaging Design Category, 2019 - 2020.



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