|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Laote Breweries
PRIMARY FUNCTION:
Craft Beer
INSPIRATION:
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
OPERATION / FLOW / INTERACTION:
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
PROJECT DURATION AND LOCATION:
The project was launched in Dalian in May 2017 and completed in July 2017.
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
Spot color printing on aluminium cans
SPECIFICATIONS / TECHNICAL PROPERTIES:
500 ml capacity can
TAGS:
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
RESEARCH ABSTRACT:
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
CHALLENGE:
-
ADDED DATE:
2019-07-17 05:00:04
TEAM MEMBERS (1) :
zhangyong,hou
IMAGE CREDITS:
Zhangyong Hou, 2019.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
zhongshihuanmei design
PROFILE:
This is a fast-moving consumer goods packaging design as the main design direction of the studio, the pursuit of packaging uniqueness, symbolism. Because they believe that only packaging with unique symbols can be noticed by consumers in the display process. At the same time, we should work in the spirit of craftsmen, because the pursuit of value is more important.
|
|
|
| COMMENTS |
| Giulia Esposito |
Comment #10130 on December 26, 2022, 7:53 pm |
|
As a design enthusiast, I'm absolutely delighted to see the success of Laote Breweries' packaging design! The craft beer is beautifully presented, with a unique combination of simplistic and elegant visuals that have been carefully crafted to bring out the character of the product. The colors, shapes and textures all come together to create a stunning visual experience that captivates the viewer. The overall effect is a product that stands out from the rest and is sure to be a hit with consumers. Kudos to the designer behind this incredible work – Zhangyong Hou!
|
| Elisabeth Clark |
Comment #79906 on January 4, 2023, 7:42 am |
|
I am so impressed by the design of Zhangyong Hou's Laote Breweries. It truly captures the essence and history of the family's brewing craft. The mysterious badge conveys a sense of mystery and intrigue, which is sure to draw consumers in to taste this unique beer. The research put into this design is evident, as it caters to the modern consumer's need for better beer. This award-winning work is a true testament to the skill and talent of Zhangyong Hou and a great example of what good design looks like.
|
|
|
Did you like Zhangyong Hou's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Laote Breweries Craft Beer? Help us create a global awareness for good packaging design worldwide. Show your support for Zhangyong Hou, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2026.
Visit this page on April 15, 2026 to see the worlds' leading designs, ideas, trends and concepts in 2026.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
