Macau Light Festival 2018 TVC TV Commercial by Puzzle Lai Meng Tak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Macau Light Festival 2018 TVC PRIMARY FUNCTION: TV Commercial INSPIRATION: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao. OPERATION / FLOW / INTERACTION: Video file can be operated in every video player PROJECT DURATION AND LOCATION: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. SPECIFICATIONS / TECHNICAL PROPERTIES: HD 1920X1080 Video TAGS: TV commercial, Live shooting, VFX, Motion graphics, 3d animation RESEARCH ABSTRACT: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. CHALLENGE: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed. ADDED DATE: 2019-07-10 12:04:38 TEAM MEMBERS (11) : Client：MACAO GOVERNMENT TOURISM OFFICE, Video Production：MIRAGE VISUALS, Director：Puzzle Lai, Concept & Storyboard：Puzzle Lai, Cheong In Fong, Director of Photography：Simon Ma, 3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana, 2D Motion Design：吳穎儀 Pancy Ng, Edit: Puzzle Lai, Compositing：Puzzle Lai, Color Grading：Puzzle Lai and Music & Sound Design Production：：Joe Lei, Jason Chang IMAGE CREDITS: MIRAGE VISUALS All right reserved. PATENTS/COPYRIGHTS: Copyrights belong to MIRAGE VISUALS 2019 |
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| Visit the following page to learn more: https://vimeo.com/303316528 | |||||
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NAME: MIRAGE VISUALS PROFILE: MIRAGE VISUALS is a leading multi-media production company that provides a wide range of creative services in all-media versatility. Led by creative director Puzzle Lai, an acclaimed animation talent within Macao’s creative circles. In terms of creative direction and production style, MIRAGE VISUALS is committed to originality and quality, taking a minimalist yet artful approach. With a team of devoting members who always keep their fingers on the pulse. "BITTER SWEET" was nominated in the finalist of the 56th Asia Pacific Film Festival 2013 - movie series. In 2012, Puzzle was granted the “Best Newcomer” and the “Best Overall Performance” awards at the 2012 SHDC 50/100 Cutting Edge Exhibition (Shanghai). |
| AWARD DETAILS | |
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MacAu Light Festival 2018 Tvc Tv Commercial by Puzzle Lai Meng Tak is Winner in Movie, Video and Animation Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Puzzle Lai Meng Tak. · Click here to register inorder to view the profile and other works by Puzzle Lai Meng Tak. |
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