Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
Mi Sports Bluetooth Headset Mini

PRIMARY FUNCTION:
Sports Bluetooth Headset

INSPIRATION:
In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.

OPERATION / FLOW / INTERACTION:
Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.

PROJECT DURATION AND LOCATION:
The project started in April 2018 and finished in April 2019 in Beijing, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET

SPECIFICATIONS / TECHNICAL PROPERTIES:
dimension height 79mm, Length 110mm, width 28mm

TAGS:
Handset, electronic, emoji, packaging, colorful

RESEARCH ABSTRACT:
Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.

CHALLENGE:
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.

ADDED DATE:
2019-07-01 09:17:57

TEAM MEMBERS (3) :
Design director: Lu Chen, Packaging designer: Weijie Jiang and Packaging structure design: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.



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