Mi Bluetooth Headset Mini Bluetooth Headset by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
Mi Bluetooth Headset Mini

PRIMARY FUNCTION:
Bluetooth Headset

INSPIRATION:
In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

OPERATION / FLOW / INTERACTION:
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

PROJECT DURATION AND LOCATION:
The project started in April 2018 and finished in April 2019 in Beijing, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET

SPECIFICATIONS / TECHNICAL PROPERTIES:
dimension: height 79mm, Length 110mm, width 28mm

TAGS:
Handset, electronic, packaging, colorful, musician

RESEARCH ABSTRACT:
Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.

CHALLENGE:
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.

ADDED DATE:
2019-07-01 07:32:53

TEAM MEMBERS (3) :
Design director: Lu Chen, Packaging Designer: Yan Ni and Packaging structure design: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
About Xiaomi Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

Mi Bluetooth Headset Mini Bluetooth Headset by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mi Bluetooth Headset Mini Bluetooth Headset by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.



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