Greyder V Package Design by Musa Celik

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DESIGN DETAILS
DESIGN NAME:
Greyder V

PRIMARY FUNCTION:
Package Design

INSPIRATION:
As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.

OPERATION / FLOW / INTERACTION:
Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.

PROJECT DURATION AND LOCATION:
The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height: 290mm Width: 330mm Depth: 130mm

TAGS:
Shoe box, Creative shoe box, Package design, Shoe storage box

RESEARCH ABSTRACT:
Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified: 1- Packaging the shoes with plastic bags in the sales points. 2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices. Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.

CHALLENGE:
The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process. 1- Transportation of the packages from the package producer to the shoe producer. 2- Packages being covered with dust during the residence time in the storage of the shoe producer.

ADDED DATE:
2019-06-30 07:44:06

TEAM MEMBERS (1) :


IMAGE CREDITS:
All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
GREYDER

PROFILE:
As a Turkish brand, Greyder stands out with its successful models and durability of its shoes. Over the years it has become a worldwide known brand. Greyder, a 60-year-old brand, brings the meeting of shoes and technology with the most rational ideas, flexible and cool on hot summer days; it proves to be different in every season with its models that do not allow passage to water during cold winter days. 100% leather products and large production capacity of the international brand journey progressing firmly, combining quality and functionality that makes a difference in the production of graders, continues to offer a combination of elegance and comfort.

NOMINATION DETAILS

Greyder V Package Design by Musa Celik is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Greyder V Package Design by Musa Celik is Winner in Packaging Design Category, 2019 - 2020.



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