Happy Ginger Ale Beverage by Wen Liu and Jiayi Sun

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DESIGN DETAILS
DESIGN NAME:
Happy Ginger Ale

PRIMARY FUNCTION:
Beverage

INSPIRATION:
The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.

OPERATION / FLOW / INTERACTION:
The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design material is made of aluminum can.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging size is 115mm in length, 66mm in width and 66mm in height.

TAGS:
Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging

RESEARCH ABSTRACT:
Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.

CHALLENGE:
In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.

ADDED DATE:
2019-06-29 06:08:26

TEAM MEMBERS (3) :
Designer: Wen Liu, Designer: Jiayi Sun and Designer: Weijie Kang

IMAGE CREDITS:
Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

PROFILE:
Shenzhen Oracle Creative Design Company(Oracle Creative Design, short name OCD) ,founded in 2006, is a creative design company that continuously integrates the world's top creative resources. It focuses on fast-moving consumer goods. It is adhering to the design concept of “minimal and extraordinary”. It is also adhering to the innovative spirit of original design and paying attention to the cost of business. It always regards product marketing and brand strategy growth as the only indicators to measure design, aiming to build China's creative ecosystem.

NOMINATION DETAILS

Happy Ginger Ale Beverage by Wen Liu and Jiayi Sun is a Nominee in Packaging Design Category.

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AWARD DETAILS

Happy Ginger Ale Beverage by Wen Liu and Jiayi Sun is Winner in Packaging Design Category, 2019 - 2020.



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