Lafonce Maxone Commercial Complex by Hansheng Cheng

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DESIGN DETAILS
DESIGN NAME:
Lafonce Maxone

PRIMARY FUNCTION:
Commercial Complex

INSPIRATION:
The project is situated at an industrial area in the northern suburbs of Xi'an, which doesn't enjoy large human flow volume and prosperous commerce. According to the chief designer, it's imperative to depend on culture to go beyond geographical restrictions and gather people, because culture itself does not have geographical distance and can attract the participation of all people, thus maximizing the flow of customers. Based on such idea, the theme of "book" runs through the entire space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is a bookstore-themed commercial complex, which offers lifestyle aesthetic experience with multiple business forms via a "culture and commerce" design strategy. The 18m-high and 240m-long artistic book walls in it are striking and pioneering, bringing a brand-new image of urban commercial space to Xi'an and even China.

OPERATION / FLOW / INTERACTION:
Through a "culture and commerce" design strategy and by taking cues from the cultural context of Xi'an, Designer created a bookstore-themed commercial and cultural complex, which leads lifestyle aesthetic experiences with multiple business forms and has successfully attracted customers in spite of the remote site. Striking and pioneering artistic book walls, which are 18m high and 240m long in total, bring a brand-new image of urban commercial space to Xi'an and even China.

PROJECT DURATION AND LOCATION:
Started from: December 2016 Completion time: December 2018

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. The original building was a roughcast architecture had been idle for 3 years. The designers kept the advantage of the original void area, with a view to producing a strong experiential sense of space. 2. With hundreds of thousands of books placed in, the two large walls are constructed with steel structures and transparent glass, which enables people to see through and also allows the light randomly diffuse to the void area to interact with the spatial entities in various forms.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 36,000 sqm Category: Cultural and Commercial Complex

TAGS:
cultural and commercial complex, shopping mall, bookstore, Gonverge Interior Design, xi'an

RESEARCH ABSTRACT:
LAFONCE MAXONE is a trendy cultural and commercial complex, integrating shopping mall, bookstore and other functions. It can not only attract the human flow, but also promote local economic development and improve business operations of shopping centers.

CHALLENGE:
The project's location doesn't enjoy large human flow volume and prosperous commerce. How to make LAFONCE MAXONE outshine other big shopping malls in Xi'an is a tough problem that needs to be solved.

ADDED DATE:
2019-06-28 13:05:38

TEAM MEMBERS (3) :
Spatial Design and Commercial Planning Director: Han-Sheng Cheng , Designers: Hsin-Hsuan Lu and

IMAGE CREDITS:
Photographer: Weiqi Jin

Visit the following page to learn more: http://rrd.me/gm2ra


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gonverge Interior Design

PROFILE:
Gonverge Interior Design is from Taipei, which integrates creativity, efficient execution and diverse cultural backgrounds and strives to convey a universal humanistic spirit via cultural & creative spaces in commercial fields. Based on incisive analysis as well as insightful and forward-looking positioning, it excels at endowing commercial spaces with the potential for profit making and sustainable operation, and has so far completed a series of "commercial + cultural & creative" landmark projects that are rooted in local context and go beyond geographic restrictions.



NOMINATION DETAILS

Lafonce Maxone Commercial Complex by Hansheng Cheng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Lafonce Maxone Commercial Complex by Hansheng Cheng is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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