Open Packaging Sleeves Packaging Sleeves by Koen van Rijen

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DESIGN DETAILS
DESIGN NAME:
Open Packaging Sleeves

PRIMARY FUNCTION:
Packaging Sleeves

INSPIRATION:
The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres. The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic. Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers. The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

OPERATION / FLOW / INTERACTION:
The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.

PROJECT DURATION AND LOCATION:
The project lasted a year and started in april 2006

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Each set of sleeves is handmade and the numbers are screen printed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 220mm Depth 55mm Height 310mm

TAGS:
sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss

RESEARCH ABSTRACT:
Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.

CHALLENGE:
The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.

ADDED DATE:
2019-06-27 18:29:13

TEAM MEMBERS (1) :
Koen van Rijen

IMAGE CREDITS:
Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to Koen van Rijen, 2019

Visit the following page to learn more: http://bit.ly/2oluHp7
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Roy Soetekouw

PROFILE:
Roy Soetekouw is an award winning Nijmegen-based freelance photographer. Besides working as a freelancer, Roy also teaches photography classes with a colleague in his studio. His work mainly focuses on people and portraits.

NOMINATION DETAILS

Open Packaging Sleeves Packaging Sleeves by Koen Van Rijen is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Open Packaging Sleeves Packaging Sleeves by Koen Van Rijen is Winner in Packaging Design Category, 2019 - 2020.



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