Milk Baobab Baby Skin Care Packaging by Taenam

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DESIGN DETAILS
DESIGN NAME:
Milk Baobab Baby Skin Care

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.

OPERATION / FLOW / INTERACTION:
This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.

PROJECT DURATION AND LOCATION:
The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.

SPECIFICATIONS / TECHNICAL PROPERTIES:
wash/ lotion/ moisture lotion Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml soothing gel lotion/ powder lotion Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml

TAGS:
packaging, design, baby skin care, baby lotion, baby wash

RESEARCH ABSTRACT:
Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.

CHALLENGE:
The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.

ADDED DATE:
2019-06-26 02:58:10

TEAM MEMBERS (3) :
Nam YuNa, Lee JeongUng and Kim Hyein

IMAGE CREDITS:
Taenam, 2019.

Visit the following page to learn more: http://tnshop.kr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TAENAM H&H

PROFILE:
Taenan Living Health provides reliable products and services based on the company slogan, "Don't sell inferior products at cheap prices, but supply superior products at reasonable prices". By launching 'Milk Baobab' brand incorporating milk freshness and strong vitality of Baobab Tree, it has attracted much attention with its trendy design and sensitive concept in basic cosmetics and infant skin care. We have achieved sales volume No. 1 in most online marketplaces for the first time in a year and we are working to expand our brand continually.

NOMINATION DETAILS

Milk Baobab Baby Skin Care Packaging by Taenam is a Nominee in Packaging Design Category.

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AWARD DETAILS

Milk Baobab Baby Skin Care Packaging by Taenam is Winner in Packaging Design Category, 2019 - 2020.



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