Light - Discovering Umbria Typographic book by Paul Robb

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DESIGN DETAILS
DESIGN NAME:
Light - Discovering Umbria

PRIMARY FUNCTION:
Typographic book

INSPIRATION:
The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern. The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.

OPERATION / FLOW / INTERACTION:
The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory. The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.

PROJECT DURATION AND LOCATION:
Design and Art direction from November 2018 to January 2019, Umbria, Perugia

PRODUCTION / REALIZATION TECHNOLOGY:
Volume: 256 pages Cover: Silkscreen printing Internal pages: 4 color offset

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cover: Fedrigoni sirio black black gr. 290 Internal pages: Fedrigoni arco design da gr. 140

TAGS:
Type/Font Design, Identity design, Catalog, Photography, Typography

RESEARCH ABSTRACT:
All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.

CHALLENGE:
Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.

ADDED DATE:
2019-06-25 09:23:38

TEAM MEMBERS (7) :
Designer & Art Direction: Paul Henry Robb, Type design: Paul Henry Robb, Designer: Moira Bartoloni, Animator: Tommaso Calderini, Audio: Paul Henry Robb, Photography: Marco Giugliarelli and Copy: Cristiana Mapelli

IMAGE CREDITS:
Photography copyright, Paul Robb & Marco Giugliarelli

Visit the following page to learn more: http://www.salt-pepper.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Salt & Pepper

PROFILE:
Based in Perugia central Italy, we infuse design and technology with a human element, creating experiences that capture and expand upon our clients’ visions. Over the past 20 years, we have created and developed, integrated solutions, campaigns, and products for a diverse portfolio of brands, both in the private and public sectors, in Italy and internationally. I have developed brands, websites, mobile and tablet apps, events, documentaries, viral films, digital installations, games, retail experiences, social media channels and even found time to produce some advertising. Our work has been nominated 3 times for the prestigious Italian ADI Design Index - Compasso d’oro 2014,2016,2020, once for UI & UX and the second and third for branding and communications. In 2019 we were awarded Gold by A’ Design Award in Advertising, Marketing, and Communication Design Category by the International Design Academy. Nominated for the Designer of the Year by the IAD (International Association of Designers). Our work has featured in both design compendiums and publications and exhibited both nationally and internationally.

NOMINATION DETAILS

Light-Discovering Umbria Typographic Book by Paul Robb is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Light-Discovering Umbria Typographic Book by Paul Robb is Winner in Print and Published Media Design Category, 2019 - 2020.



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