STUDDS ACCESSORIES LTD. Retail Space by Sameer Khosla

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DESIGN DETAILS
DESIGN NAME:
STUDDS ACCESSORIES LTD.

PRIMARY FUNCTION:
Retail Space

INSPIRATION:
The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.

OPERATION / FLOW / INTERACTION:
1.Prototyping was the foundation step for each production process. 2. Defining the lighting in store ambience in relation to product - This balance was highly critical. 3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.

PROJECT DURATION AND LOCATION:
The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.

TAGS:
Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design

RESEARCH ABSTRACT:
Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.

CHALLENGE:
The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.

ADDED DATE:
2019-06-25 07:46:31

TEAM MEMBERS (3) :
Global Design Director: Sameer Khosla, Global Design Strategy: Syed Shahnawaz Zaidi and Global Operations Director: Deepak Kumar

IMAGE CREDITS:
Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.

PATENTS/COPYRIGHTS:
We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.

Visit the following page to learn more: http://www.dartdesign.in/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Studds

PROFILE:
Studds is the world’s largest manufacturer of two wheeler helmets in terms of volume of helmets sold, Fiscal 2018, F & S report on two wheeler helmet and select accessories market in India. The company has two flagship brands Studds & SMK Helmets. Our plants produced and sold 4.95 million helmets under the STUDDS brand in Fiscal 2018. We have a wide range of helmets and motorcycle accessories, which keep on evolving every year in terms of new design and graphics. We believe that our focus on style, design, quality as well as safety, makes us a lifestyle choice for our customers, and positions STUDDS and SMK as aspirational brands. Our flagship brand Studds is marketed and sold in 21 countries across the globe, while SMK is present in 23 countries, including Europe, Asia and Latin America Fiscal 2018

NOMINATION DETAILS

Studds Accessories Ltd. Retail Space by Sameer Khosla is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Studds Accessories Ltd. Retail Space by Sameer Khosla is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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