Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yagumitan PRIMARY FUNCTION: Honey Packaging Design INSPIRATION: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity" UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a high-end honey package, its product name is called "YAGUMITAN" OPERATION / FLOW / INTERACTION: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design. PROJECT DURATION AND LOCATION: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 360mm x Depth 140mm x Height 80mm TAGS: honey, package, food, beverage, Graphics, illustration RESEARCH ABSTRACT: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers. CHALLENGE: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey. ADDED DATE: 2019-06-20 09:03:21 TEAM MEMBERS (2) : Designer：Jiabo Lu and Creative Director：Kun Luo IMAGE CREDITS: Designer Jiabo Lu, Yagumitan, 2017 |
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| Visit the following page to learn more: https://www.behance.net/gallery/59289033 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Qianhai Phecda Creative Design Co., Ltd. PROFILE: Phecda Creative is a comprehensive design company. Its service content is to create a complete visual system that the whole brand needs to present, to form an integrated communication visual system of the brand, to make the communication process more visual impact, and to seize the mind of consumers more quickly. |
| AWARD DETAILS | |
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Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Jiabo Lu and Kun Luo. · Click here to register inorder to view the profile and other works by Jiabo Lu and Kun Luo. |
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