Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo

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DESIGN DETAILS
DESIGN NAME:
Yagumitan

PRIMARY FUNCTION:
Honey Packaging Design

INSPIRATION:
Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a high-end honey package, its product name is called "YAGUMITAN";, which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.

OPERATION / FLOW / INTERACTION:
After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.

PROJECT DURATION AND LOCATION:
The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 360mm x Depth 140mm x Height 80mm

TAGS:
honey, package, food, beverage, Graphics, illustration

RESEARCH ABSTRACT:
Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.

CHALLENGE:
There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.

ADDED DATE:
2019-06-20 09:03:21

TEAM MEMBERS (2) :
Designer:Jiabo Lu and Creative Director:Kun Luo

IMAGE CREDITS:
Designer Jiabo Lu, Yagumitan, 2017

Visit the following page to learn more: https://www.behance.net/gallery/59289033/Yagu mitan-Honey
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianhai Phecda Creative Design Co., Ltd.

PROFILE:
Phecda Creative is a comprehensive design company. Its service content is to create a complete visual system that the whole brand needs to present, to form an integrated communication visual system of the brand, to make the communication process more visual impact, and to seize the mind of consumers more quickly.

NOMINATION DETAILS

Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Yagumitan Honey Packaging Design by Jiabo Lu and Kun Luo is Winner in Packaging Design Category, 2019 - 2020.



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