Diaoyutai Liquor Packaging Design by Jiabo Lu and Kun Luo

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DESIGN DETAILS
DESIGN NAME:
Diaoyutai

PRIMARY FUNCTION:
Liquor Packaging Design

INSPIRATION:
Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.

OPERATION / FLOW / INTERACTION:
After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.

PROJECT DURATION AND LOCATION:
The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 145mm x Depth 115mm x Height 285mm

TAGS:
liquor, package, wine, Spirits, beverage, Graphics

RESEARCH ABSTRACT:
What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.

CHALLENGE:
The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.

ADDED DATE:
2019-06-20 08:39:32

TEAM MEMBERS (2) :
Designer:JIABO LU and Creative Director:KUN LUO

IMAGE CREDITS:
Designer Jiabo Lu,Diaoyutai,2017

Visit the following page to learn more: http://www.phecda.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianhai Phecda Creative Design Co., Ltd.

PROFILE:
Phecda Creative is a comprehensive design company. Its service content is to create a complete visual system that the whole brand needs to present, to form an integrated communication visual system of the brand, to make the communication process more visual impact, and to seize the mind of consumers more quickly.

NOMINATION DETAILS

Diaoyutai Liquor Packaging Design by Jiabo Lu and Kun Luo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Diaoyutai Liquor Packaging Design by Jiabo Lu and Kun Luo is Winner in Packaging Design Category, 2019 - 2020.



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