Pony Pack Tea Packing by Xiang Qian, Deng Zhehao and Yao Wenliang

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DESIGN DETAILS
DESIGN NAME:
Pony Pack Tea

PRIMARY FUNCTION:
Packing

INSPIRATION:
The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage

OPERATION / FLOW / INTERACTION:
The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.

PROJECT DURATION AND LOCATION:
2017-2017.9 changsha, hunan province, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm

TAGS:
Tea packaging design, gift box packaging design, calligraphy, Oriental charm design

RESEARCH ABSTRACT:
1. Research type: the user group is high-end consumers aged 25-45 years old. 2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.

CHALLENGE:
The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.

ADDED DATE:
2019-06-20 01:18:45

TEAM MEMBERS (4) :
Planning: liu jun, Designer: xiang qian , Assistant: li sai and Text collation:Yao wenliang

IMAGE CREDITS:
Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。


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CLIENT/STUDIO/BRAND DETAILS
NAME:
rufy design

PROFILE:
The target customers of this design are middle and high-end consumers aged 25-45. Brand stories, special product structure and oriental charm are the starting point of this design. Relying on the epic of Tea-Horse Road, combined with the special product structure of tea pillar and tea cake shape, the oriental charm is the main tone and the main cultural flavor.

NOMINATION DETAILS

Pony Pack Tea Packing by Xiang Qian, Deng Zhehao and Yao Wenliang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pony Pack Tea Packing by Xiang Qian, Deng Zhehao and Yao Wenliang is Winner in Packaging Design Category, 2019 - 2020.



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