Carp Leap The Tea by Xiang Qian, Deng Zhehao and Yao Wenliang

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DESIGN DETAILS
DESIGN NAME:
Carp Leap

PRIMARY FUNCTION:
The Tea

INSPIRATION:
Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.

OPERATION / FLOW / INTERACTION:
Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.

PROJECT DURATION AND LOCATION:
2018.6-2018.8 changsha, hunan province, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position. Crystal glaze builds cup

SPECIFICATIONS / TECHNICAL PROPERTIES:
Overall size x35.5cm * y25.5cm * z6.75cm

TAGS:
Tea packaging design, gift box packaging design, illustration, narrative design

RESEARCH ABSTRACT:
1. Research type: business gift products 2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.

CHALLENGE:
The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.

ADDED DATE:
2019-06-19 08:33:48

TEAM MEMBERS (6) :
creative planning: Liu Jun, , designer: Xiang Qian , effect present:Xiang Qian, , Printing docking: Xue Dengke, , finishing: Yao Wenliang, and Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling

IMAGE CREDITS:
Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling, Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling, Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling,Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Rufy design

PROFILE:
Rufy design was founded in 2016, is a brand design, product packaging oriented creative team, Focus on aesthetic culture brand image and product packaging shaping. Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.

NOMINATION DETAILS

Carp Leap The Tea by Xiang Qian, Deng Zhehao and Yao Wenliang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Carp Leap The Tea by Xiang Qian, Deng Zhehao and Yao Wenliang is Winner in Packaging Design Category, 2019 - 2020.



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