FameLab Social Marketing by Yaroslav Zubko

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DESIGN DETAILS
DESIGN NAME:
FameLab

PRIMARY FUNCTION:
Social Marketing

INSPIRATION:
This nomination is a project that our team had so much fun working on. FameLab visual language really resonated with my personal approach and idea of incorporating fun into user experience increasing engagement and just setting the vibe!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fame Lab is a leading social marketing cloud that delivers authentic engagement on Instagram, Snapchat and Facebook Pages. Famelab helps people gain more recognition and exposure on social media.

OPERATION / FLOW / INTERACTION:
The app houses five main sections: Comments-holds comments to other people's posts, engaging into convos and thus facilitating connections. Notifications-is statistic data sorted chronologically by week, month, and the whole recent year. The Lab-features choosing a post for promo, apply filters and effects, description and hashtags. Leaderboard-user profiles sorted by amount of likes, points and engagement. Profile-this needed to be something that would feel different and the same time safe.

PROJECT DURATION AND LOCATION:
The project took place in the United States, New York, NY

PRODUCTION / REALIZATION TECHNOLOGY:
To create this app, the process began with a framework, flow chart of how the data would be organized into categories related to user activities. Its draft also featured a model of how the app would be designed to appear on a device. This model includes many of the various pages that a user would engage with on the app, including the log in page which synchronizes user profiles with Instagram.Tools used are Digital software such as Sketch, After Effects, Principle and Balsamiq

SPECIFICATIONS / TECHNICAL PROPERTIES:
IOS operational system. Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

TAGS:
mobile application, iphone x, user experience, graphic design, social media, mobile interface, digital product

RESEARCH ABSTRACT:
The design process that was applied to each main objective of the project can be broken down into 3 main phases: -Research: 1.Geographic Research; 2.Competitors; 3.Business Demand Exercises; 4.User Interviews; 5.User Flows; 6.Scope & Plan. - Ideation: 7.Brainstorming; 8.Navigation; 9. Low fidelity; 10.Verification with Business; 11.Technical Constraints; 12.Users Test. - Details 13.Colors; 14.Details; 15.Accessibility Testing; 16.Prototype; 17.Interaction. More info in the PDF.

CHALLENGE:
The main challenge of the design process was to research user's behaviors while operating within social media. We held user interviews to find the value we were to bring basing on the conventional patterns and the principles of user experience. 1. Each "Follow" is intended as recognition, connection or even a date. 2. Chatting is a chore, and a necessary hurdle to go on a date. 3. Features.Transparency is key. 4. Monetization. 5. Followers are a vitamin, human connections are a Painkiller.

ADDED DATE:
2019-06-15 02:28:07

TEAM MEMBERS (1) :
Designer: Yaroslav Zubko

IMAGE CREDITS:
Yaroslav Zubko, 2019.

Visit the following page to learn more: http://bit.ly/2Km721A
CLIENT/STUDIO/BRAND DETAILS
NAME:
Zubko Design

PROFILE:
Zubko Design is Product Design & Development Agency based in Los Angeles. Full-service design solutions utilizing problem-solving approach to craft thought-out experiences for our customers. Elevated product design for the most advanced ambitions. Far beyond pretty pictures.

NOMINATION DETAILS

Famelab Social Marketing by Yaroslav Zubko is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Famelab Social Marketing by Yaroslav Zubko is Winner in Mobile Technologies, Applications and Software Design Category, 2019 - 2020.



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