My Viet Specialty Coffee Coffee Packaging by My Tien Ho Ngoc |
Home > Winners > #87161 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: My Viet Specialty Coffee PRIMARY FUNCTION: Coffee Packaging INSPIRATION: My Viet’s product is made from the fresh coffee source from Buon Ma Thuot – where named by its most famous coffee plantation areas of Vietnam. This region is where the Ede (a Vietnamese minority ethnic) reside, images of Ede people harvesting on coffee hills have become familiar to not only Vietnamese but also international travelers. Inspired from that story, I’m creating formalised Ede girl hand harvesting together with the coffee tree pattern for the theme. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This designed is inspired from the image of Ede ethnic girl carrying plaited basket and hand harvesting to pick the most fresh and best flavor coffee beans. The formation of Ede girl in her traditional ethnic costume brings out the specialty of the product which other brands cannot have, meanwhile the image itself is also a famous Vietnamese coffee culture characteristic since it’s specially-designed to be sold to travelers visiting Vietnam. OPERATION / FLOW / INTERACTION: While I had an idea and started to learn different illustration styles to find the most suitable style. Simple illustration style but still represents a traditional national costume. That helps the packaging to carry both traditional and modern look and feel. PROJECT DURATION AND LOCATION: The project started in December 2018 in Ho Chi Minh city, Vietnam and finished in March 2019 in Vietnam. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This pack was produced by Art Board paper with golden foil on some special place like brand name, product name and illustrations. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimensions of this pack: Width: 150mm x Depth 100mm x Height 250mm. TAGS: coffee packaging design, packaging design RESEARCH ABSTRACT: I do my research about the image of Ede people - ethnic minorities in Vietnam. Learn about how they live, dress and harvest their coffee. I learn on google and local websites. I also went on a field trip to Buon Ma Thuot and took some photographs of their daily lives. I also do a research about other coffee colors and other coffee packaging on Pinterest and Behance. CHALLENGE: The most difficult thing about doing this project is finding the right pattern of the Ede ethnic minority. Because in Vietnam, there are more than 50 different ethnic groups, each ethnic group has a unique costume but the texture is very close together. So I have to analyze a lot of data to find the correct pattern of Ede costumes. ADDED DATE: 2019-06-02 04:47:28 TEAM MEMBERS (3) : Art Director: Ho Ngoc My Tien, Designer: Ho Ngoc My Tien and Illustrator: Nguyen Huy Phuong, Ho Ngoc My Tien IMAGE CREDITS: Not Yet PATENTS/COPYRIGHTS: Not Yet. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: My Viet Group PROFILE: My client is My Viet Corporation based in Buon Ma Thuot city, Vietnam. This is a group specializing in producing finest coffee quality with a closed production process for local consumption at the moment and the vision to export their products to foreign countries in the near future. |
| AWARD DETAILS | |
 |
My Viet Specialty Coffee Coffee Packaging by My Tien Ho Ngoc is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with My Tien Ho Ngoc. · Click here to register inorder to view the profile and other works by My Tien Ho Ngoc. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like My Tien Ho Ngoc's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
