Feel The Vineyard Exhibition by Kelvin Chan |
Home > Winners > #86887 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Feel The Vineyard PRIMARY FUNCTION: Exhibition INSPIRATION: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition. OPERATION / FLOW / INTERACTION: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others. PROJECT DURATION AND LOCATION: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre. |
PRODUCTION / REALIZATION TECHNOLOGY: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors SPECIFICATIONS / TECHNICAL PROPERTIES: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area. TAGS: Exhibition, winery, natural, Australia, Wine, modern, creative RESEARCH ABSTRACT: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard. CHALLENGE: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor. ADDED DATE: 2019-05-16 01:13:38 TEAM MEMBERS (1) : IMAGE CREDITS: Hong Kong Trade Development Council |
||||
| Visit the following page to learn more: http://www.hktdc.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Hong Kong Trade Development Council - Exhibition Services PROFILE: A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com |
| AWARD DETAILS | |
 |
Feel The Vineyard Exhibition by Kelvin Chan is Winner in Event and Happening Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Kelvin Chan. · Click here to register inorder to view the profile and other works by Kelvin Chan. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Kelvin Chan's Event Design?
You will most likely enjoy other award winning event design as well.
Click here to view more Award Winning Event Design.
  |
 |
