Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng

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DESIGN DETAILS
DESIGN NAME:
Fanwu Xiangyin Tea

PRIMARY FUNCTION:
Beverage

INSPIRATION:
The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.

OPERATION / FLOW / INTERACTION:
The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.

PROJECT DURATION AND LOCATION:
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.

TAGS:
Fanwu, Elephant, Tea, Wood chips, Old Tree

RESEARCH ABSTRACT:
Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.

CHALLENGE:
The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.

ADDED DATE:
2019-04-26 04:03:05

TEAM MEMBERS (3) :
Designer: Wen Liu, Designer: Bo Zheng and Designer: Weijie Kang

IMAGE CREDITS:
Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Oracle Creative Design Co., Ltd

PROFILE:
Oracle Creative Design (OCD), established in 2006, Shenzhen, China, is a design company. The services include multiple aspects, including brand strategy planning, graphic design, product design, illustration, and so forth.

NOMINATION DETAILS

Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng is Winner in Packaging Design Category, 2019 - 2020.



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