The Soul of Maotai Flavour Wu Packaging Design by Li Zuo |
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| DESIGN NAME: The Soul of Maotai Flavour Wu PRIMARY FUNCTION: Packaging Design INSPIRATION: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understandi UNIQUE PROPERTIES / PROJECT DESCRIPTION: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Wood carved glass mold SPECIFICATIONS / TECHNICAL PROPERTIES: 260 mm wide, 140 mm deep and 300 mm high TAGS: Maotai , Maotai Bottles, Emotional Water, Packaging Design RESEARCH ABSTRACT: To study the water form deduced by wood and to develop water drop bottles by glass CHALLENGE: - ADDED DATE: 2019-04-23 09:54:26 TEAM MEMBERS (1) : Creative：lizuo Design：lizuo IMAGE CREDITS: Li Zuo, 2019. |
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NAME: Wendao WD Creativity PROFILE: Wendao WD originated in 2010 and has developed into an influential professional brand service company in China. Wendao WD focuses on brand marketing planning and brand management for customers. It combines business strategy with creative design. It provides brand positioning, brand culture shaping, visual design landing, network-wide promotion services and national chain brand system services for customers, aiming to help brands create more sustainable profitable assets. Wendao WD knows the opportunities and challenges faced by enterprises in each brand stage, and how to listen to customer needs, tap out substantive insights, and catalyze the brand growth of enterprises. We have a top team in the field of industry segmentation, specializing in business strategy, marketing, creative copywriting, vision, space and photography. Over the years, through expertise and experience, we have helped countless brands to gain a firm foothold in the market and expand the market. Maotai Group, National Liquor Industry, Nanhai Fish Village, Fangyuan Real Estate, Poly Real Estate, Hongyuan Real Estate, Times Real Estate, Vanke, Bakery, Xiaoorange and more than 100 brands, all with our assistance, have enhanced their strong competitiveness. |
| AWARD DETAILS | |
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The Soul of Maotai Flavour Wu Packaging Design by Li Zuo is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Li Zuo. · Click here to register inorder to view the profile and other works by Li Zuo. |
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