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The Soul of Maotai Flavour Wu Packaging Design by Li Zuo |
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| DESIGN DETAILS |
DESIGN NAME:
The Soul of Maotai Flavour Wu
PRIMARY FUNCTION:
Packaging Design
INSPIRATION:
The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Wood carved glass mold
SPECIFICATIONS / TECHNICAL PROPERTIES:
260 mm wide, 140 mm deep and 300 mm high
TAGS:
Maotai , Maotai Bottles, Emotional Water, Packaging Design
RESEARCH ABSTRACT:
To study the water form deduced by wood and to develop water drop bottles by glass
CHALLENGE:
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ADDED DATE:
2019-04-23 09:54:26
TEAM MEMBERS (1) :
Creative：lizuo Design：lizuo
IMAGE CREDITS:
Li Zuo, 2019.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wendao WD Creativity
PROFILE:
Wendao WD originated in 2010 and has developed into an influential professional brand service company in China. Wendao WD focuses on brand marketing planning and brand management for customers. It combines business strategy with creative design. It provides brand positioning, brand culture shaping, visual design landing, network-wide promotion services and national chain brand system services for customers, aiming to help brands create more sustainable profitable assets. Wendao WD knows the opportunities and challenges faced by enterprises in each brand stage, and how to listen to customer needs, tap out substantive insights, and catalyze the brand growth of enterprises. We have a top team in the field of industry segmentation, specializing in business strategy, marketing, creative copywriting, vision, space and photography.
Over the years, through expertise and experience, we have helped countless brands to gain a firm foothold in the market and expand the market. Maotai Group, National Liquor Industry, Nanhai Fish Village, Fangyuan Real Estate, Poly Real Estate, Hongyuan Real Estate, Times Real Estate, Vanke, Bakery, Xiaoorange and more than 100 brands, all with our assistance, have enhanced their strong competitiveness.
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