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Moutai Group's - Taiyuan ZHI Yuanyi Packing Design by Li Zuo |
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| DESIGN DETAILS |
DESIGN NAME:
Moutai Group's - Taiyuan ZHI Yuanyi
PRIMARY FUNCTION:
Packing Design
INSPIRATION:
the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in Maotai in April 2017 and completed in Maotai in August 2017.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Baked Flowers in Glass Bottles
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
RESEARCH ABSTRACT:
Breakthrough the consistent style design of Maotai
CHALLENGE:
Breakthrough the consistent style design of Maotai
ADDED DATE:
2019-04-23 08:29:26
TEAM MEMBERS (1) :
Creative Design：lizuo
IMAGE CREDITS:
Li Zuo, 2019.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wendao WD Creativity
PROFILE:
Wendao WD originated in 2010 and has developed into an influential professional brand service company in China. Wendao WD focuses on brand marketing planning and brand management for customers. It combines business strategy with creative design. It provides brand positioning, brand culture shaping, visual design landing, network-wide promotion services and national chain brand system services for customers, aiming to help brands create more sustainable profitable assets. Wendao WD knows the opportunities and challenges faced by enterprises in each brand stage, and how to listen to customer needs, tap out substantive insights, and catalyze the brand growth of enterprises. We have a top team in the field of industry segmentation, specializing in business strategy, marketing, creative copywriting, vision, space and photography.
Over the years, through expertise and experience, we have helped countless brands to gain a firm foothold in the market and expand the market. Maotai Group, National Liquor Industry, Nanhai Fish Village, Fangyuan Real Estate, Poly Real Estate, Hongyuan Real Estate, Times Real Estate, Vanke, Bakery, Xiaoorange and more than 100 brands, all with our assistance, have enhanced their strong competitiveness.
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