Huge Love Packing Box by Yufeng Li and Xuan Zhang

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DESIGN DETAILS
DESIGN NAME:
Huge Love

PRIMARY FUNCTION:
Packing Box

INSPIRATION:
During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things. Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.

OPERATION / FLOW / INTERACTION:
This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!

PROJECT DURATION AND LOCATION:
The project started in Shenzhen in November 2018 and completed in March 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Requires special printing paper and process support, using the right die.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 75mm x Depth 32mm x Height 80mm

TAGS:
Love, Packaging, Fashion, Daily use, Life

RESEARCH ABSTRACT:
Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.

CHALLENGE:
A large number of market research and data analysis. Printing technology is combined with production cost control.

ADDED DATE:
2019-04-22 14:27:11

TEAM MEMBERS (2) :
Li Yufeng and Zhang Xuan

IMAGE CREDITS:
Yufeng Li and Xuan Zhang, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Huge Love

PROFILE:
Huge Love is a project designed by Shenzhen Puyu Brand Planning and Design Co., Ltd. Puyu specializes in brand positioning design, brand strategy research, from brand building, brand culture customization, corporate overall image design, corporate product positioning, product packaging Design and other services.

NOMINATION DETAILS

Huge Love Packing Box by Yufeng Li and Xuan Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Huge Love Packing Box by Yufeng Li and Xuan Zhang is Winner in Packaging Design Category, 2019 - 2020.



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