Sparkling Juice Beverage Packaging by Mao Ming and Yao Dabin

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DESIGN DETAILS
DESIGN NAME:
Sparkling Juice

PRIMARY FUNCTION:
Beverage Packaging

INSPIRATION:
The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.

OPERATION / FLOW / INTERACTION:
Glass bottle design, label design, label graphic design, printing process design, market testing.

PROJECT DURATION AND LOCATION:
The project began in October 2018 and ended in February 2019. Location: Zhejiang, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design includes: glass bottle design, glass bottle design. Printing process: hot silver, bump

SPECIFICATIONS / TECHNICAL PROPERTIES:
290ml/20cm/Glass bottle/Glass bottle label

TAGS:
Juice, glass bottle, packaging, illustration

RESEARCH ABSTRACT:
The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.

CHALLENGE:
This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.

ADDED DATE:
2019-04-06 14:43:56

TEAM MEMBERS (3) :
Mao Ming, Yao Dabin and Li Qian

IMAGE CREDITS:
Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Platinum Tiande Trading Co., Ltd.

PROFILE:
Beijing Platinum Tiande Trading Co., Ltd. is a beverage company with a complete brand eco-chain. It directly produces raw materials from specific areas, builds a product R&D team, and invests in factories to build a sales channel that radiates nationwide and the whole network. chain. Founded in June 2014, the company is located in the core business circle of CBD in Beijing, China. The company has an independent R&D team and independent brand, and has become a mainstream brand of domestic safe and nutritious juice. It has strong financial advantages and is committed to providing superior quality products. To meet consumer demand for high quality juices. The company has established stable cooperative relations with the United Kingdom, France, Japan and other countries and regions, and has expanded business with more countries. The products have been widely sold to famous supermarkets and imported supermarkets, cafes and western restaurants all over the country. .

NOMINATION DETAILS

Sparkling Juice Beverage Packaging by Mao Ming and Yao Dabin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sparkling Juice Beverage Packaging by Mao Ming and Yao Dabin is Winner in Packaging Design Category, 2019 - 2020.



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