Ready Juices family by Estudio Maba |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ready PRIMARY FUNCTION: Juices family INSPIRATION: The brand intends to be with consumers at all times, so they are always ready to take good care of themselves. The logo is a symbol in movement that transmits energy and interacts with the fruit to create a unique identifier. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The family is extensive and encompasses numerous varieties, from juices to functional products. The design provides a coherent yet versatile structure that connects the different varieties in the families affording each its own identity according to its position. OPERATION / FLOW / INTERACTION: Each bottle in the subfamily is different and has distinctive attributes. The shape of the logo interacts with the fruit, adapting as required, to transmit a feeling of movement, making this a dynamic brand. The colours also help to identify the varieties in the range, building a recognisable brand when they interact. PROJECT DURATION AND LOCATION: The project is developed in Murcia from September 2018 to February 2019 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Sleeve printed. SPECIFICATIONS / TECHNICAL PROPERTIES: Pet collections of bottles from 750ml to 150ml. TAGS: juice, brand, design, packaging RESEARCH ABSTRACT: The entire product range has been designed based on aspects of responses given by focus groups, to establish the qualities to transmit in their development. The challenge lay in finding a balance between brand awareness and the most appropriate sensations for each variety. CHALLENGE: The objective of this project was to create a sufficiently broad, flexible structure to encompass the many products in the range, without sacrificing their signs of identity. Another of the challenges was to transmit the natural, fresh personality of the juices, functionality of vitamins, hydration of water, the herbal nature of the teas... All within a recognisable structure, creating a coherent brand. ADDED DATE: 2019-04-01 16:33:10 TEAM MEMBERS (2) : Creative direction and design: Miguel Angel del Baño and Design assistance: Jose Lorente, Antonio Marquez IMAGE CREDITS: Set design: Beatriz Suarez, Jose Lorente Photography: La Industrial PATENTS/COPYRIGHTS: AMC Juices |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: AMC Juices PROFILE: AMC Juices Holding is a subsidiary of the AMC Group, Spain’s second-largest international exporter in the food and beverage sector, with consolidated sales of EUR 1.237 million in 2017 (EUR 1.142 million in 2016) and a highly qualified workforce comprising over 3,000 employees. Founded in 1931, AMC Group is a family-owned business now in its third generation, consisting of over 70 companies. Its current CEOs are Antonio Muñoz Beraza and Álvaro Muñoz Beraza. Pursuing a strategy of vertical integration has enabled AMC to maintain complete control all the way from the field to the end consumer, opening the door to the development of high-quality, sustainable, authentic, and healthy products for a wide variety of consumers and markets. |
| AWARD DETAILS | |
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Ready Juices Family by Estudio Maba is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Estudio Maba. · Click here to register inorder to view the profile and other works by Estudio Maba. |
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