Ready Juices family by Estudio Maba

Home > Winners > #86281


DESIGN DETAILS
DESIGN NAME:
Ready

PRIMARY FUNCTION:
Juices family

INSPIRATION:
The brand intends to be with consumers at all times, so they are always ready to take good care of themselves. The logo is a symbol in movement that transmits energy and interacts with the fruit to create a unique identifier.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The family is extensive and encompasses numerous varieties, from juices to functional products. The design provides a coherent yet versatile structure that connects the different varieties in the families affording each its own identity according to its position.

OPERATION / FLOW / INTERACTION:
Each bottle in the subfamily is different and has distinctive attributes. The shape of the logo interacts with the fruit, adapting as required, to transmit a feeling of movement, making this a dynamic brand. The colours also help to identify the varieties in the range, building a recognisable brand when they interact.

PROJECT DURATION AND LOCATION:
The project is developed in Murcia from September 2018 to February 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sleeve printed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Pet collections of bottles from 750ml to 150ml.

TAGS:
juice, brand, design, packaging

RESEARCH ABSTRACT:
The entire product range has been designed based on aspects of responses given by focus groups, to establish the qualities to transmit in their development. The challenge lay in finding a balance between brand awareness and the most appropriate sensations for each variety.

CHALLENGE:
The objective of this project was to create a sufficiently broad, flexible structure to encompass the many products in the range, without sacrificing their signs of identity. Another of the challenges was to transmit the natural, fresh personality of the juices, functionality of vitamins, hydration of water, the herbal nature of the teas... All within a recognisable structure, creating a coherent brand.

ADDED DATE:
2019-04-01 16:33:10

TEAM MEMBERS (2) :
Creative direction and design: Miguel Angel del Baño and Design assistance: Jose Lorente, Antonio Marquez

IMAGE CREDITS:
Set design: Beatriz Suarez, Jose Lorente
Photography: La Industrial

PATENTS/COPYRIGHTS:
AMC Juices

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
AMC Juices

PROFILE:
AMC Juices Holding is a subsidiary of the AMC Group, Spain’s second-largest international exporter in the food and beverage sector, with consolidated sales of EUR 1.237 million in 2017 (EUR 1.142 million in 2016) and a highly qualified workforce comprising over 3,000 employees. Founded in 1931, AMC Group is a family-owned business now in its third generation, consisting of over 70 companies. Its current CEOs are Antonio Muñoz Beraza and Álvaro Muñoz Beraza. Pursuing a strategy of vertical integration has enabled AMC to maintain complete control all the way from the field to the end consumer, opening the door to the development of high-quality, sustainable, authentic, and healthy products for a wide variety of consumers and markets.

NOMINATION DETAILS

Ready Juices Family by Estudio Maba is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Estudio Maba is also kept secret. This information will also be available later.
AWARD DETAILS

Ready Juices Family by Estudio Maba is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Click here to request a exclusive interview about Ready Juices family from Estudio Maba.

· Click here to view the profile and other works by Estudio Maba.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Estudio Maba's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Ready Juices Family? Help us create a global awareness for good packaging design worldwide. Show your support for Estudio Maba, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |