Koron Sofa by Reza Salianeh and Hamid Packseresht

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DESIGN DETAILS
DESIGN NAME:
Koron

PRIMARY FUNCTION:
Sofa

INSPIRATION:
A plethora of appealing designs and forms pass our looks throughout our daily lives as to our geographical locations, however, in the eyes of an industrial designer, each of them is a rich source of inspiration. Due to the vast climatic diversity and grand history of Iranians, we possess a rich background in these resources, one of which is the original Iranian instrument, is Taar.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Researching on approximately 90 percent of Iranian instruments, and analyzing their forms, specifically Taar this time, we have achieved interesting results in furniture design. Of course, it's worth mentioning that we've created a bridge between these appealing, eye-catching, and nostalgic forms, holding both modern and postmodern approaches towards furniture design.

OPERATION / FLOW / INTERACTION:
Merging Persian culture and design. This sofa suits premium lobby, office waiting rooms. This sofa also suits the houses where they are to be designed by Persian design background.

PROJECT DURATION AND LOCATION:
This project started in September 2017 and finished in February 2018 in Tehran/IRAN. This sofa suits premium lobby or office waiting rooms.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
Construction method This product, due to the organic form of the body, can be made through a foam injection method to a metal casing ... The skeleton is made with metal profiles, and in order to fill the skeleton, several formwork molds of the body are molded and then the foam is injected. After the formation of the strucker, a sheet of woven viscose fiber is placed on it. The sitting spot of this sofa is cut by a sponge-layer of polyurethane or the hot foam, and so cut out and coated to the body. The final coating is then coated at the final stage with the sitting spot and the backrest of the body at the same time. The whole form can be covered with wood. The treatment can be made of leather or fabric.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Ergonomic, Stylish, adopted from Taar the most famous musical instruments. The best composition with leather, wood, and steel. The Dimensions for three person sofa: 211 cm for sitting area 67 cm wide for the sitting area 45 cm height for the sitting area 90 cm height for sofa 243 cm length for sofa

TAGS:
Furniture, Sofa, persianstyle, taar, musicinstrument, koron, persian, dumara, design, leather, wood, steel, premium

RESEARCH ABSTRACT:
Through conducting a research on approximately 90 percent of Iranian instruments, and analyzing their forms, specifically Taar, this time, we have achieved interesting results in furniture design. Of course, it's worth mentioning that we've created a bridge between these appealing, eye-catching, and nostalgic forms adopting both modern and postmodern approaches towards the furniture design.

CHALLENGE:
Designing premium sofa inspired by an old persian music instrument, TAAR.

ADDED DATE:
2019-03-30 16:43:36

TEAM MEMBERS (5) :
Hamid Packseresht, Reza Salianeh, Ali Salamat, Pardis Eskandari and Hamed Packseresht

IMAGE CREDITS:
Hamid Packseresht , Reza salianeh , Ali Salamat

Visit the following page to learn more: http://Instagram.com/dumara.ir
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CLIENT/STUDIO/BRAND DETAILS
NAME:
DUMARA Design Studio

PROFILE:
The CEO of Dumara Inc., Hamid Packseresht, is a dropout student of Coventry University in the United Kingdom. He completed his BA in Industrial Design in Tehran, at Azad University. In his life, he has been driven by a purpose of founding a personal design studio. Due to the fact that having related theoretical and practical backgrounds in both areas is a necessity to manage a company under that scale while receiving education in the field of Industrial Design throughout his undergraduate, he exerted himself to broaden his knowledge in the field of Graphics as well. In this regard, with this course of 4 years, his intuitions paved the path for him to learn the fundamental concepts of graphic design both practically and theoretically receiving no academic instruction. The practical and theoretical aspects of Graphic and Industrial Design were his main focus of studies. His career debut reflected a great sense of perseverance when he was appointed as the chief designer at icepack co. On a winning streak, he gradually won a number of titles in various local competitions. This earned him a reputation which accelerated his promotion to higher positions e.g. chief design officer in many famous companies in Iran. Following this, he decided to go through a new challenge of founding a self-stand Company under the Brand name Dumara. This was a turning point for him and his other coworkers. The term "Phenomenal" is the English Equivalent for Dumara in Avestan Language. Since its founding in Tehran in 2012, Dumara Company, Inc. has had a leading role in a wide range of projects in terms of design including industrial, graphics, and architectural. Dumara studio has taken a professional team of designers into employment, being capable of handling a majority of design fields.

NOMINATION DETAILS

Koron Sofa by Reza Salianeh and Hamid Packseresht is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Koron Sofa by Reza Salianeh and Hamid Packseresht is Winner in Furniture, Decorative Items and Homeware Design Category, 2018 - 2019.



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