DESIGN NAME: Beauty
PRIMARY FUNCTION: Cosmetic Packaging
INSPIRATION: In this series package design, I tried to use a colorful pattern to reference the purity which is available in nature, the natural colors which are not dangerous or do not remind us of chemical products. I tried to use a collection of simplicity in font, shape, and adjacent of pure color which broaden the safety sense of consumers. I tried to use each word of beauty separately on each package and as a result of this, we can see the complete word of beauty whenever we set them together.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: the beauty cosmetic package series is trying to absorb a new range of consumers who are always concerned about their beauty staff in terms of whether they are organic, healthy, pure and so on
OPERATION / FLOW / INTERACTION: An elegant package design, which is not common for cosmetic products, was prepared for the product. Thus, decorative packages that can add beauty to bathrooms were obtained.
PROJECT DURATION AND LOCATION: The project started in February 2018 in Tehran
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: environmentally pet and print on pet materials.
SPECIFICATIONS / TECHNICAL PROPERTIES: H: 17 cm W: 8 cm D: 2 cm Volume: 50ml to 200 ml
TAGS: bottle, packaging, design, modern, unique, stylish, Beauty, Beauty Cosmetic, shampoo, cream, moisturizer, ergonomics, natural
RESEARCH ABSTRACT: Online research was conducted for the project. Several samples related to cosmetic packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with detailed knowledge of the competitors and category.
CHALLENGE: There are much natural skincare brand online, how to stand out this one special brand is a big challenge. Natural? Simple? there are many choices but how to sand out the brand is a problem. We found out the founder is so proud of all products are made in simplicity. So 'Simple', 'Pure' and 'Minimalism9; are the key elements of our design.
ADDED DATE: 2019-03-30 13:04:04
TEAM MEMBERS (1) : Azadeh Gholizadeh
IMAGE CREDITS: Azadeh Gholizadeh
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