Honest Chocolate Packaging by Azadeh Gholizadeh

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DESIGN DETAILS
DESIGN NAME:
Honest

PRIMARY FUNCTION:
Chocolate Packaging

INSPIRATION:
Our brief was to redesign their existing Green Dream - Chocolates range with a focus on the pleasure of treating yourself, guilt-free. We turned their former baseline into a real brand name and utilized ‘Chocolates from Heaven’ to transport us to a world of pleasure. The dreamy surreal illustrations create an imaginary world that allows us to dream of ‘heavenly’ flavors. Every detail is designed to bring a smile to your face, inspired by simple and colorful flowers which are the symbol of heaven. The tactile wrapper and hot-foil finishes enhance the feeling of craftsmanship, honest ingredients, and premium quality.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Honest Chocolate is a family owned business situated in the beautiful city of Ghent. They’re a leading producer and supplier of healthy and honest chocolates made with respect for people and nature. They are passionate about quality and selecting the right ingredients to bring you only the best. Their organic Belgian chocolates are made with no added sugar because they believe that it’s not the sugar that makes the chocolate delightful, but the ingredients. It’s in nature where they find their inspiration to deliver you the most delightfully wholesome chocolates.

OPERATION / FLOW / INTERACTION:
An elegant package design, which is not common for chocolate products, was prepared for the product. Thus, decorative packages that can be far from eye-catching.

PROJECT DURATION AND LOCATION:
The project started in February 2018 in Tehran

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to create the impression and feel of paper without sacrificing crisp lines, we used a process of printing the text and visual texture on uncoated paper and applying a matte finish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
195 mm x 73 mm x 5 mm

TAGS:
chocolate, packaging, design, modern, unique, stylish, natural

RESEARCH ABSTRACT:
Online research was conducted for the project. Several samples related to chocolate packaging and different package designs were collected and examined. Latest trends in chocolate package design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with detailed knowledge of the competitors and category.

CHALLENGE:
There is much chocolate brand, how to stand out this one special brand is a big challenge. Natural? Simple? there are many choices but how to sand out the brand is a problem. We found out the founder is so proud of all products are consist of honest ingredients. So 'craftsmanship', 'Pure' and 'high quality' are the key elements of our design.

ADDED DATE:
2019-03-29 16:00:37

TEAM MEMBERS (1) :
Azadeh Gholizadeh

IMAGE CREDITS:
AZADEH GHOLIZADEH

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CLIENT/STUDIO/BRAND DETAILS
NAME:
azadeh graphic design studio

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, and corporate identity creates people-centered brand experiences that produce measurable results.

NOMINATION DETAILS

Honest Chocolate Packaging by Azadeh Gholizadeh is a Nominee in Packaging Design Category.

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AWARD DETAILS

Honest Chocolate Packaging by Azadeh Gholizadeh is Winner in Packaging Design Category, 2018 - 2019.



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