Trivago Commercial Animation by Paulina Grondal

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DESIGN DETAILS
DESIGN NAME:
Trivago

PRIMARY FUNCTION:
Commercial Animation

INSPIRATION:
The project was inspired by 3d animated movies for kids. All 3d models have characteristic childlike, playful style which brings them closer to toys than real objects. The colour palette was inspired by actual pictures from Spanish coast during sunset. Models together with cheerful, vivid colour palette create the atmosphere of warmth and carefree summer time.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is 30 seconds spot as a part of new, animated campaign for trivago, for the opening of summer season in Spain. The idea was simple, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colourful street in Tenerife with peach and pink buildings. It was important for us that the final piece appeals unique to the audience.

OPERATION / FLOW / INTERACTION:
The main purpose of the commercial is to raise a brand awareness and boost sales.

PROJECT DURATION AND LOCATION:
Project has been done in May 2018 Dusseldorf Germany.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The entire production was digital. Starting with 3d softwares, adobe software to colour grading software.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Quick Time HQ, resolution:1920 x 1080, 25fps, length: 30 seconds

TAGS:
Animation, 3d, motion graphics, advertising

RESEARCH ABSTRACT:
Decisions were based on the research made in a preproduction stage. We defined our target audience and main channels. We’ve tested internally couple different versions of the copy and storyboards.Style frames were picked based on carefully prepared mood boards that reflects the atmosphere and taste of Spanish audience.

CHALLENGE:
The biggest creative challenge was to make a piece that shows high quality design, motions and engaging story but at the same time explains the product in a clear way and is aligned with the marketing goals of the company.

ADDED DATE:
2019-03-28 12:18:45

TEAM MEMBERS (4) :
Paulina Grondal, Adriano Di Ricco, 
The Rusted Pixel and 
Ruy

IMAGE CREDITS:
Pauina Grondal

Visit the following page to learn more: http://www.behance.net/gallery/67617177/Triva go
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CLIENT/STUDIO/BRAND DETAILS
NAME:
trivago N.V

PROFILE:
This project was made for the company called trivago N.V., based in Dusseldorf, Germany. Trivago is an online platform that allows its users to compare prices of thousands of hotels from hundreds of different websites worldwide to help them find the satisfying deal. Trivago has its own in-house agency, responsible for creating online and offline campaigns for different markets and channels.

NOMINATION DETAILS

Trivago Commercial Animation by Paulina Grondal is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Paulina Grondal is also kept secret. This information will also be available later.
AWARD DETAILS

Trivago Commercial Animation by Paulina Grondal is Winner in Movie, Video and Animation Design Category, 2018 - 2019.



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