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| DESIGN DETAILS |
DESIGN NAME:
La Bombe
PRIMARY FUNCTION:
Packaging of eclair
INSPIRATION:
La Bombe produces delicious eclairs from a family recipe. And with it, their stories. These stories have been translated by Laika into playful and surreal imagery, with characters that inspire lightness and an explosion of joy. The idea is that La Bombe invites you to be part of a dream.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To compose scenes, Laika created surreal characters and scenarios that metaphorically refer to the La Bombe store and its neighborhood. The packaging that carry the eclairs are more than packaging, they are an invitation to taste the product and, above all, to gift someone special.
OPERATION / FLOW / INTERACTION:
La Bombe eclair packaging are used daily on a large scale. The aspect of choosing the size of the packaging impacts on the relation of choosing the quantity of products that the consumer is willing to buy. For each quantity, a specific packaging. Thus, the affective relationship with the narratives creates an atmosphere of desire for narrative and, of course, product.
PROJECT DURATION AND LOCATION:
The project started in May 2017 and finished in January 2018 in Sao Paulo, Brazil.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The illustrations of La Bombe were produced from mixed techniques: analog (pencil and ink) and digital (painting). The goal was to build an artisan and unique aspect in the compositions. Printed on offset paper, the boxes have a quick and simple assembly system that allows them to be stored open, optimizing space and transport logistics.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging printed on Supreme paper 230 g. in offset.
Packaging formats:
Extra small: print area 360X220 mm / pack 170X50X50 mm
Small: print area 360X260 mm / pack 180X90X40 mm
Media: print area 460X260 mm / pack 170X180X40 mm
Giant: print area 460X300 mm / pack 170X225X40 mm
TAGS:
Visual identity, Illustration, Packaging, Graphic design
RESEARCH ABSTRACT:
The Laika method is based on the complete synergy between language skills and pictorial aspects of communication. The project begins with the construction of meaning (semiological aspect) and the need to design small graphic narratives relevant to the brand. The packaging of La Bombe is the result of an extensive branding study to compose the imagery of the La Bombe brand, both pictorially and discursively.
CHALLENGE:
La Bombe produces delicious eclairs from a family recipe. And with it, their stories. The Laika challenge was to create La Bombe packaging that would bring narratives and, more than that, to compose dreamlike scenes for the brand, with unusual characters, playful and passionate about eclairs. How to be part of a dream.
ADDED DATE:
2019-03-28 00:01:46
TEAM MEMBERS (3) :
Ruis Vargas, Creative Director and Illustrator, Thiago Siqueira, Designer and Melissa Taminato, account executive
IMAGE CREDITS:
Arthur Medeiros
PATENTS/COPYRIGHTS:
Laika design
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| Visit the following page to learn more: http://www.laika.com.br |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Laika
PROFILE:
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
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| COMMENTS |
| Giulia Esposito |
Comment #9745 on December 26, 2022, 5:44 pm |
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I am extremely impressed by this packaging of eclairs! The design is so creative and unique--it stands out from the rest of the competition. The use of vibrant colors, shapes and textures captures your attention immediately. I love the way the visual elements combine to create a unique and cohesive design. It is a great example of how packaging design can be both eye-catching and informative. It is no surprise that this work was awarded with the prestigious A' Design Award. Congratulations to Ruis Vargas for this incredible achievement!
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| Adam Harris |
Comment #64973 on January 4, 2023, 12:20 am |
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This is a stunning work of design! The packaging of the eclairs is truly an invitation to indulge in a little bit of magic and joy. The imaginative characters and dreamlike scenarios bring a unique and delightful touch to the product. It is so amazing how the design was able to capture the stories of the family recipe and convey them through the graphics. This truly is a fantastic example of creative packaging design. Congratulations!
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| Chloe Turner |
Comment #74308 on January 4, 2023, 4:46 am |
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What a delightful work! I'm absolutely in awe of the creativity and imagination put into the packaging design of La Bombe's eclairs. The characters and surreal imagery bring a sense of lightness and joy that perfectly capture the essence of the family recipe. I love the idea that this design invites us to be part of a dream – it really creates an experience that goes beyond the product itself. This packaging design is truly remarkable, and I'm so glad it was recognized with the A' Design Award.
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| Mark Allen |
Comment #76292 on January 4, 2023, 5:43 am |
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This work exemplifies the perfect combination of artistry and craftsmanship. With its unique illustrations and packaging, it invites viewers to be part of a dream with its playful and surreal characters. The branding study behind this work resulted in a truly outstanding design that is sure to be appreciated by design enthusiasts worldwide. Congratulations to the designer for this remarkable achievement!
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| Elisabeth Clark |
Comment #77818 on January 4, 2023, 6:31 am |
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I am truly impressed with Ruis Vargas's work. The design of the packaging for La Bombe's eclairs is simply stunning – it's a truly inspiring example of great design. The way Ruis Vargas has incorporated the family recipe and stories into the design is truly remarkable. What's even more impressive is how Ruis Vargas has used language skills and pictorial aspects of communication to create small graphic narratives relevant to the brand. It's clear that a lot of research and thought have gone into this project and the result is a beautiful product that captures the essence of La Bombe's brand. It is an honor to be able to celebrate Ruis Vargas's success in winning the A' Design Award for this amazing work.
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Did you like Ruis Vargas' Packaging Design?
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