Emaar One Digital and Mobile by NetBramha Studios |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Emaar One PRIMARY FUNCTION: Digital and Mobile INSPIRATION: The property owners and customers of Emaar, UAE's leading real estate developer were finding it challenging to manage the properties they own across various channels. The main challenge was that key tasks and features were available partially on digital and offline processes as well as functionalities being spread across multiple apps. We designed Emaar One, an app that consolidated all processes and functionalities into a one-stop digital package that made managing properties a breeze. The team strategised together and implemented the service design thinking across departments to align the outcomes for the end customer by closely working with all stakeholders. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The strategic design thinking and process re-alignment allowed the entire offline process to be implemented into 1 single mobile app. A total transformation for the company and the customer. Emaar One is a personalised property management app that lets owners take control of their property with features like raising service requests through voice, monitoring real-time construction progress, document cloud, and seamless payments. It's the go-to app for property owners that lets them forget the worries of owning a property and allows them to immerse themselves in the experiences Emaar provides. OPERATION / FLOW / INTERACTION: We adopted a top-down approach with information flowing downwards from the properties a user owns. 3 major use cases were identified based on the stage of a property - under construction, handover and ready to move in. We prototyped multiple iterations to perfect a modular card design system - each card provided different information while being part of the same family. We created illustrations & interactions using colours and characters common in the UAE to maintain familiarity amongst users. PROJECT DURATION AND LOCATION: The project duration was about 6 months spanning across teams in Dubai & Bangalore. The application is under beta launch for select customers since Feb 2019. |
PRODUCTION / REALIZATION TECHNOLOGY: Design thinking methodology Design Sprints & user research Process Mapping Prototyping for digital interface Brand personification & rendering App design & development SPECIFICATIONS / TECHNICAL PROPERTIES: Service Design Thinking, Process re-design translated to a Mobile application TAGS: Strategy, Process design, User Experience, User Interface, Analytics, User Research, Design Thinking, Prototyping, Mobile Application RESEARCH ABSTRACT: We undertook extensive primary & secondary research in UAE and came up with strategic insights. One of them was voice notes being the rising mode of communication, so we introduced raising a service request using voice. We conducted multiple discovery workshops with stakeholders at Emaar to fully understand the online & offline processes in place. We discovered new challenges - right from login to property handover - and reduced the complexity to build flows that are delightful and intuitive. CHALLENGE: We had to approach this project from a unique perspective since the target audience for Emaar One was a very wealthy group of individuals who have extremely busy schedules and are used to premium offerings. We had to align the experience of the app, to the offline experience which Emaar provides. We needed to make the flows extremely fast and seamless, while maintaining its premium feel. The biggest challenge was to consolidate all the features scattered across multiple apps and make a coherent user experience out of it. The clients VISION was a great north star for the entire team to rally behind. ADDED DATE: 2019-03-25 06:03:08 TEAM MEMBERS (6) : Aashish Solanki, Aniket Kumar, Saranya V, Sarath PS, Prashanth R and Pragati Singh IMAGE CREDITS: NetBramha Studios PATENTS/COPYRIGHTS: Copyrights belong to NetBramha Studios and Emaar Properties, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Emaar Properties PJSC PROFILE: Emaar Properties is one of the world’s most valuable and admired real estate development companies. With proven competencies in properties, shopping malls & retail and hospitality & leisure, Emaar shapes new lifestyles with a focus on design excellence, build quality and timely delivery. |
| AWARD DETAILS | |
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Emaar One Digital and Mobile by Netbramha Studios is Winner in Meta, Strategic and Service Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with NetBramha Studios. · Click here to register inorder to view the profile and other works by NetBramha Studios. |
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