Don't Cross The Line Print Campaign by Pancho Gonzalez and Nico Rubio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Don't Cross The Line PRIMARY FUNCTION: Print Campaign INSPIRATION: The possible disaster of crossing lanes when we are driving a car and not having a system to alert the driver. This happens when you cross the line to check your girlfriend's messages,when you cross the line of tattooing your couple's name or when you are interested on your best friend's mom. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Campaign created to demonstrate the lane departure system of the New Citroën C3. The graphic design is done on a CGI platform that recreated some dangerous situations that could happen when we cross lanes during driving, made of pavement. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-03-21 02:39:27 TEAM MEMBERS (1) : IMAGE CREDITS: Pancho Gonzalez and Nico Rubio, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Inbrax PROFILE: Inbrax is a local and an independent creative agency based in Santiago de Chile. Among its scope they work for local and global clients such as: Citroën, Cummins, Cencosud, Sodexo, among others. Delivering integral ad campaigns, digital ecosystem, social strategy, internal communications and digital planning. Inbrax is 9 years old at the Chilean market and among its accomplishments are: - Top 9 at Crema Ranking 2010 by Adlatina.com. - Top 7 at WINA Festival 2016. - Top 8 creative agency of the world at bestadsontv.com ranking by Campaign Brief 2017. - Top 5 Chilean creative agency at Lüerzer's Archive overall years. Inbrax has more than 40 employees and just started operations in Peru. |
| AWARD DETAILS | |
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Don't Cross The Line Print Campaign by Pancho Gonzalez and Nico Rubio is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Pancho Gonzalez and Nico Rubio. · Click here to register inorder to view the profile and other works by Pancho Gonzalez and Nico Rubio. |
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