Bertolini and Figli Branding and Packaging Identity by Giacomo Stefanelli and Barbara Cesura

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DESIGN DETAILS
DESIGN NAME:
Bertolini and Figli

PRIMARY FUNCTION:
Branding and Packaging Identity

INSPIRATION:
The inspiration came from the entrepreneur, his life, his story, his family, the company he created. It all began in the 80s when Fausto Bertolini left his job to start the art of confectionery. From that day on, hard work and great passion led him to create the current company that also involves all his four children. All this has inspired us to create a new brand and a new identity for products that are evolutionary and at the same time revolutionary. A tangible sign of continuity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The work we crated has been tailor made on the personality of the owners, their history. Any detail express the values of their character and the company he created.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Italy from January 2018 to July 2018

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printed with six colours plus one gold hot foil Paper fedrigoni Free Vellum 320 g

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Branding, packaging, design, packaging design, cake, mandorlato, neom

RESEARCH ABSTRACT:
in this case the research has been done inside the company, talking and living with the owner and his family to understand their characters and relations between each other.

CHALLENGE:
The challenge was to create a new image able to express the

ADDED DATE:
2019-03-14 09:34:53

TEAM MEMBERS (5) :
Barbara Cesura, Giacomo Stefanelli, Stefano Giuseppe Dell'Orto, Marina Durante and Annalisa Durante

IMAGE CREDITS:
Hyperactivestudio - Milan
Giacomo Stefanelli - designer

Visit the following page to learn more: http://bit.ly/2Uz89MU
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NEOM

PROFILE:
Neom is a Brand&Packaging design company located in Italy with offices in Verona and Padova. In 23 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by expressin the difference, the uniqueness of each brand thanks to its special and unique history, or story telling, behind it. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.

NOMINATION DETAILS

Bertolini and Figli Branding and Packaging Identity by Giacomo Stefanelli and Barbara Cesura is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bertolini and Figli Branding and Packaging Identity by Giacomo Stefanelli and Barbara Cesura is Winner in Packaging Design Category, 2018 - 2019.



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