Xiao Mu Biao Liquor by Zeng Li

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DESIGN DETAILS
DESIGN NAME:
Xiao Mu Biao

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Every period of one's life will have a small goal, such as healthy growth as a child.Study is successful;At work, you get a raise or promotion.Married is happy;When getting older, I hope to have many children and grandchildren and create a sense of atmosphere, so that consumers can have a certain resonance with his perception when experiencing this product

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Liquor is a traditional product, but also emotional amplifier, appropriate he can very good to let them better expression and release of emotions, we hope that by vivid, young and fashionable way of painting, convey the five important time phase aim in life, we not only design a good work, but also create a can communicate with consumer product

OPERATION / FLOW / INTERACTION:
In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the product

PROJECT DURATION AND LOCATION:
The project began in November 2018 and was completed in December 2018.Design completed in shenzhen, shenzhen proofing, production in shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We present the main elements on the white special-shaped ceramic bottle by the process of high-temperature roasting printing, and use spot color printing and hot stamping technology on the outer package

SPECIFICATIONS / TECHNICAL PROPERTIES:
The ceramic bottle has a capacity of 500ml, a height of 26.5cm, a diameter of 8cm, a height of 285cm, a width of 11cm and a width of 11cm on the side before packaging.

TAGS:
Liquor, illustration, life goal, avant-garde

RESEARCH ABSTRACT:
This design is intended to arouse the resonance of young consumers and reflect the life situation of modern young people who cannot find direction and have no clear goal. We decide to use such a simple and general element to show the originality and the concept of originality, so as to attract the attention of consumers and enhance their cultural identity

CHALLENGE:
Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But we have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromise

ADDED DATE:
2019-03-14 08:47:01

TEAM MEMBERS (1) :
Designer:Zeng Li

IMAGE CREDITS:
Zeng Li, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hou Wei Creative Design

PROFILE:
We are a creative company focusing on brand planning and brand packaging design. With the attitude of breaking through conventions and the spirit of constant self-innovation, we uphold all the design thinking and performance must start from the brand strategy and implement the aesthetic creation that maximizes the brand value

NOMINATION DETAILS

Xiao Mu Biao Liquor by Zeng Li is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Xiao Mu Biao Liquor by Zeng Li is Winner in Packaging Design Category, 2018 - 2019.



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