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| DESIGN DETAILS |
DESIGN NAME:
7UP Egypt Limited Edition Series
PRIMARY FUNCTION:
Beverage Packaging
INSPIRATION:
The 7UP Egypt Limited Edition series is a celebration of Egyptian culture. Through the lens of 7UP, we partnered with Egyptian artist Ghada Wali to celebrate Egypt’s identity, various eras, themes, and styles. 7UP celebrates originality and helps people get back to their most authentic selves. This campaign was an opportunity to celebrate and take pride in all things Egyptian.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This campaign was an opportunity to celebrate and take pride in all things Egyptian. The 7UP Egypt Limited Edition series includes four illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and a celebration of the diverse and kitschy art found on Egyptian trucks.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2019-03-07 20:31:19
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design & Innovation , 2018.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
PepsiCo
PROFILE:
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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