Perfume Gift Set Gift Voucher by Inga Kvaraciejienė

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DESIGN DETAILS
DESIGN NAME:
Perfume Gift Set

PRIMARY FUNCTION:
Gift Voucher

INSPIRATION:
To make a perfume as gift might be quite challenging as everybody has it's own perception on how good perfume should scent. The main idea of this gift set is to have an opportunity to try popular or trendy perfume and to purchase it or any other product in Douglas stores. Inspiration for the graphic design was floral motives, feathers, lightness and air. Everything that could flow. I am also very passionate perfume lover. So many of my inner experience on perfumes was a big inspiration for this gift set.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A unisex gift voucher as a set of 5 scents for women and 5 scents for men created for not only trying popular and niche perfume, but also it has a coupon purpose in partners Douglas stores. For the packaging illustrations were created based on the Douglas Christmas campaign. I wanted to add some craft feeling and transparency. To create depth and lightness at the same time. That was the reason I combined dark strong colors and big photos with thin and crafty lines.

OPERATION / FLOW / INTERACTION:
By purchasing this gift set client also purchases a voucher that can be exchanged to any product in Douglas stores. On the main cover/ hood he can find further information how to use it and short information about the content. In the box client can find 5 scents for women and 5 scents for men. So this serves also as exploring new aromas also. If any of these perfumes suited, client may exchange a vouchers number into perfume he liked or to any other product in Douglas stores.

PROJECT DURATION AND LOCATION:
The project started in July 2018 and was launched in December 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
During the process several searches were made. I was working on floral palette and expression. Various floral hand drawn patterns were combined on the cover. After all we decided to change it into stylized hand drawn feathers as for the creating ethereality. All gift set consists of cover with description what's inside, box with perfume and a booklet with description of every scent. While thinking about the form several searches were made during the process. Challenging part was to create a package that would be not too big for the production stands, comfortable and easy to use and reflects Douglas and perfume style and vision. Also in had to look valuable as a gift. As for the box, I wanted to created some light, not overloaded with graphics package. To have some short pause before opening it. It has only UV varnish graphic feather pattern. After opening it, the first thing you see is a booklet about perfumes and a short quote as an introduction. And only removing a booklet you may try scents.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Production size 217 mm x 30 mm x 187 mm

TAGS:
perfume, package, illustration, design, douglas, gera dovana

RESEARCH ABSTRACT:
While searching the form a lot of technical help delivered collaboration with printing house.

CHALLENGE:
Hardest part was to search for the right shape of package.

ADDED DATE:
2019-03-07 07:11:21

TEAM MEMBERS (1) :
Printing house Panevezio spaustuve, Gera dovana

IMAGE CREDITS:
Inga Kvaraciejiene / Illustrator/ Creator

PATENTS/COPYRIGHTS:
Patent No

Visit the following page to learn more: http://www.geradovana.lt/dovanu-rinkinys-kvep alai-gera-dova
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Inga Kvaraciejiene

PROFILE:
Client "Gera dovana" is an impression gift voucher brand. It gives an opportunity to present a feeling, memories and emotions instead of material things. "Gera dovana" started it's mission 11 years ago. Spread in Latvia as "Lieliska Davana" and Poland "Super prezenty"

NOMINATION DETAILS

Perfume Gift Set Gift Voucher by Inga Kvaraciejienė is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Perfume Gift Set Gift Voucher by Inga Kvaraciejienė is Winner in Packaging Design Category, 2018 - 2019.



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