Pepsi Generations Beverage Packaging by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Generations

PRIMARY FUNCTION:
Beverage Packaging

INSPIRATION:
Pepsi’s long-term brand strategy is one of continual evolution, setting the trend to be relevant for each generation of fans. In 2018, Pepsi celebrated its legacy with the global Generations campaign. As a hit maker in pop culture and music, Pepsi set out to create designs that celebrated specific generations and the unique contributions made to pop culture and our collective memory.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. Pepsi’s packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and across dozens of new formats.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2019-03-06 20:18:11

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo

PROFILE:
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Pepsi Generations Beverage Packaging by Pepsico Design & Innovation is a Nominee in Creative Legacy, Retro and Evergreen Design Category.

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AWARD DETAILS

Pepsi Generations Beverage Packaging by Pepsico Design & Innovation is Winner in Creative Legacy, Retro and Evergreen Design Category, 2018 - 2019.



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