Pepsi x SHFW Spring Summer 2019 Beverage Packaging by PepsiCo Design & Innovation |
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| DESIGN NAME: Pepsi x SHFW Spring Summer 2019 PRIMARY FUNCTION: Beverage Packaging INSPIRATION: The Maximum Cola, Zero Sugar Pepsi limited edition black can was launched exclusively for Shanghai Fashion Week Spring Summer 2019. The event showcases international and local fashion collections to buyers, media, and the public. This limited edition can created for the event celebrates the continued collaboration between the fashion world and Pepsi’s Live Without Compromise attitude. The creative manifesto for Shanghai Fashion Week Spring Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Through the years, Pepsi has always been a leader in providing unparalleled pop culture experiences and supporting creative expression. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-03-06 19:11:02 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Pepsi X Shfw Spring Summer 2019 Beverage Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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