Niannujiao Jiaoding Flagship Store Flagship Store by Tomohiro Katsuki - Prism Design

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DESIGN DETAILS
DESIGN NAME:
Niannujiao Jiaoding Flagship Store

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
Target customers are women between the ages of 30 and 40. Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. The new concept is ‘balanced neutral’

OPERATION / FLOW / INTERACTION:
The world is full of many things and information. People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /

TAGS:
NEUTRAL,Balance,Boutique,

RESEARCH ABSTRACT:
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.

CHALLENGE:
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity. We decided to focus on balancing neutrality without breaking the two personalities.

ADDED DATE:
2019-03-06 09:34:51

TEAM MEMBERS (2) :
Designer:Masanori Kobayashi and Designer:Yao Di

IMAGE CREDITS:
Photographer:Katsumi Hirabayashi

Visit the following page to learn more: https://www.prismdesign-sh.com/niannujiao-jia oding
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PRISM DESIGN

PROFILE:
PRISM DESIGN is an international architecture and design studio whose partners have worked for many years in architectural design in various disciplines. These areas of expertise range from interior design, product design, and exhibition design (commercial spaces, hospitality, residential, health and wellness bars, restaurants, retail and office design), to art direction and design consulting for companies operating in the furniture and fashion industries. Our team is composed of a group of creative people from different backgrounds, working together in an ongoing cultural exchange. All work carried out by the Studio is characterized by a strong design identity, the result of assiduous research and creativity. This identity is found throughout all of our work and allows for innovative design and the extension of the parameters of architecture and design. Located in the historic centre of SHANGHAI_CHINA, the studio was founded in 2009 by TOMOHIRO KATSUKI. While the headquarters are still in SHANGHAI, the studio has expanded to include international operations and now has branch in BEIJING_CHINA (2011) and TOKYO_JAPAN (2011) ,HIROSHIMA-FUKUYAMA_JAPAN(2016) . The creative process is akin to a journey, undertaken in close collaboration with the client, creating a strong interaction between people, objects and space. These goals are achieved in agreement with each other and can bring unforeseen results, finding a balance between rational functionality and the emotional realm. Our work obtains its inspiration from continuous research and through multiple artistic influences. Each new project is a source for constant growth and evolution.

NOMINATION DETAILS

Niannujiao Jiaoding Flagship Store Flagship Store by Tomohiro Katsuki-Prism Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Niannujiao Jiaoding Flagship Store Flagship Store by Tomohiro Katsuki-Prism Design is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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