DESIGN NAME: We Are Ecosystem
PRIMARY FUNCTION: Corporate Film
INSPIRATION: The idea of everyone’s in this life has their own role. Because sometimes we never realize that we are part of the ecosystem, which is connected and always interact with each other.
What we want to capture from the video is to create corporate video with different approach and direction, out of the box storyline, that can deliver message or values that can inspiring people.
Because we believe, as a creator of this video, great story needs to connect with people’s heart and mind.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This corporate film was created as part of marketing communication for Minna Padi, one of well known Indonesia’s securities company, the video itself was released on YouTube and also appear on in office displays in Minnapadi. The goal from the video is to showcase the Minna Padi business values, ethics, and the direction of the brand going in right now, through compelling, out of the box and inspiring visual storytelling movie.
OPERATION / FLOW / INTERACTION: We made this corporate film help the audiences, especially in Indonesia to know more about Minna Padi as investment company and the video itself streaming in digital spaces, like YouTube.
PROJECT DURATION AND LOCATION: The production of this film began in the early of May 2018 in Jakarta & Bogor, Indonesia. And the video was released in the early of June 2018.
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PRODUCTION / REALIZATION TECHNOLOGY: For production and video shot we collaborate our ideas and story with well-known Indonesian film director Danial Rifky and full production crew. To made the color spaces even better, we use Studio 8mm color labs to color grading the video using DaVinci Resolve. And we use our post production studio to editing video using Adobe Premiere.
SPECIFICATIONS / TECHNICAL PROPERTIES: Full HD 1920 x 1080 25Fps
TAGS: Short Movie, Brand Film, Corporate Film, Movie
RESEARCH ABSTRACT: The overall purpose of this video is to show that investment sectors, especially in Indonesia is growing better and better, and one them is one of the leading investment company in Indonesia, PT Minna Padi Investama Sekuritas Tbk.
CHALLENGE: In Indonesia, most of corporate video in investment sector are static in terms on how they present the brand in storytelling way. Based on this challenge, we want to explore an ideas of corporate video that can tell a story like movie and in the end, the audience will understand with the importance of investment through compelling corporate film.
ADDED DATE: 2019-03-05 03:58:41
TEAM MEMBERS (9) : PT Minna Padi Investama: Client, Danial Rifky: Director, Giant Hermanto: Executive Creative Director SAM CGI, Levin Gustianto: Creative Director SAM CGI, Yoyo: Director of Photography, Edi Haryanto: Producer, Ade Setiyawan: Editor, Studio 8mm: Color Grading and
IMAGE CREDITS: PT SAM Indonesia / SAM CGI, 2018.
PATENTS/COPYRIGHTS: Copyrights belong to SAM Creative Group Indonesia, 2018
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