7UP Global Brand Refresh Drink Packaging by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
7UP Global Brand Refresh

PRIMARY FUNCTION:
Drink Packaging

INSPIRATION:
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. 7UP celebrates individuality and nonconformity, and the brand and visual communication needed to better reflect its core values.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Referencing 7UP history, we were able to create a visually rich and engaging platform for the brand to tell a unique and totally 7UP story. We brought the tagline Feels Good to be You to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2019-02-28 21:42:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo

PROFILE:
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

7up Global Brand Refresh Drink Packaging by Pepsico Design & Innovation is a Nominee in Packaging Design Category.

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· The profile and other works by PepsiCo Design & Innovation is also kept secret. This information will also be available later.
AWARD DETAILS

7up Global Brand Refresh Drink Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.



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