More Honey Packaging Design by Salvita Bingelyte

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DESIGN DETAILS
DESIGN NAME:
More Honey

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
I am inspired by bees, their expression and behavior intrigues me. They try to find the most pollen and nectar in the least amount of time. To do this, they communicate flower location to other bees by using a special dance called the waggle. This dance tells the other bees the flowers distance and direction from the hive. I used their dance trajectories to create a continuous, abstract pattern. The idea is to show the perfect world of bees, their diligence, dedication and intelligence.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I created branding and packaging for all natural honey. Most of the honey available in supermarkets is not natural, with many additives and impurities. Pure honey is the natural product of honey bees, made only from their natural processes, uninterrupted or manipulated by humans. The goal was to appeal to a new generation of honey lovers, hipsters with old school style and a little extra money in their back pocket, interested in healthy nutrition.

OPERATION / FLOW / INTERACTION:
The brand name More Honey is displayed over a black square with the letters spilling over the edges. It strengthens the meaning of the name.

PROJECT DURATION AND LOCATION:
It started in January 2019 and finished February 2019 in Vilnius, Lithuania. More Honey will soon be available for sale.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
I chose Mason jars because they represent a wholesome, simpler way of life. But there is more to these jars than just their timeless aesthetic and nostalgia. They speak to our awareness of the environmental, economic, and health costs of consuming processed foods. They are reusable, durable and do not easily chip. The uses are nearly endless. More Honey jars, with their pleasing shape and transparency, suggest a kind of wholesome luxury. Clear label with white and black screen print.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label design size is 185 mm x 80 mm, on a jar holding approximately 1 l of honey.

TAGS:
Honey, packaging, honey brand, design, branding, graphic design, Salvita Design, Lithuania

RESEARCH ABSTRACT:
Inspired by the bee waggle dance and decided to use their trajectories to create a pattern. As a result, I managed to avoid the traditional honey visual cliches such as bees, drops or honeycomb and created a unique and memorable label design.

CHALLENGE:
To create a logo and packaging that would stand apart from the other honey on the market and easily flow to other products.

ADDED DATE:
2019-02-28 21:36:39

TEAM MEMBERS (1) :


IMAGE CREDITS:
Dovile Stasiulyte (Retoucher)

Visit the following page to learn more: http://www.salvita.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Salvita Design

PROFILE:
Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and prop styling. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future.

NOMINATION DETAILS

More Honey Packaging Design by Salvita Bingelyte is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Salvita Bingelyte is also kept secret. This information will also be available later.
AWARD DETAILS

More Honey Packaging Design by Salvita Bingelyte is Winner in Packaging Design Category, 2018 - 2019.



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