Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Brisk x Marvel Studios: Wakanda Forever PRIMARY FUNCTION: Limited Edition Packaging INSPIRATION: To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design that is authentically relevant to the Brisk brand. We wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film Black Panther and the important moment in culture it inspired. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A magnetic carton with fully-printed, HiLight – Smart LED® lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed attachment inspired by his iconic mask. The can’s textured effect was achieved with a UV LED direct object printer and brings the character’s costume to life. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-28 19:36:08 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Brisk X Marvel Studios: Wakanda Forever Limited Edition Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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