Cervinago Rosso Packaging Design by Luigi Mazzei

Home > Winners > #81713


DESIGN DETAILS
DESIGN NAME:
Cervinago Rosso

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.

OPERATION / FLOW / INTERACTION:
The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.

PROJECT DURATION AND LOCATION:
The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wine bottle 75 cl Height : 280mm Diameter : 68mm The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)

TAGS:
wine, label, packaging, Packaging design, brand identity, Cervinago

RESEARCH ABSTRACT:
Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.

CHALLENGE:
The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.

ADDED DATE:
2019-02-28 18:20:48

TEAM MEMBERS (1) :
Designer: Luigi Mazzei

IMAGE CREDITS:
Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019




Visit the following page to learn more: http://bit.ly/2HRJtwl
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Azienda Agricola Cerchiara

PROFILE:
The vinery was founded in 2015 when Agostino Cerchiara decided to follow his passion for agriculture and, specifically, for wine-growing. His sister, Vincenza, abandoned her career as tax consultant deciding to join Agostino in this experience.The first red wine label was born from the 2016 harvest: CERVINAGO (a combination of their names), produced from LACRIMA grapes, an ancient vine (16th century) belonging to the Magliocco family, which was abandoned for years but now revaluated.To date, the production is limited to a few thousand bottles, allowing them to personally follow all the production phases. The farming is organic and the harvest is carried out manually, ensuring a careful selection of grapes. The vinification process begins immediately to ensure that precious organoleptic properties of grapes are preserved; during fermentation phase cultured yeasts are not used and delestage (a French technique used to delicately extract color and perfumes) is performed. In 2018 they started the production of a white wine from Greco Bianco grapes with about one thousand bottles.

NOMINATION DETAILS

Cervinago Rosso Packaging Design by Luigi Mazzei is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Luigi Mazzei is also kept secret. This information will also be available later.
AWARD DETAILS

Cervinago Rosso Packaging Design by Luigi Mazzei is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Luigi Mazzei.

· Click here to view the profile and other works by Luigi Mazzei.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Luigi Mazzei's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Cervinago Rosso Packaging Design? Help us create a global awareness for good packaging design worldwide. Show your support for Luigi Mazzei, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |