Mr. Pizza Pizza and Restaurant by Alex Kovachev and Anna Nikolova

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DESIGN DETAILS
DESIGN NAME:
Mr. Pizza

PRIMARY FUNCTION:
Pizza and Restaurant

INSPIRATION:
Telling the story of Dolce Vita, extravagant and vital, for modern romantics, is the desire of Alexander Kovachev and Studio Idea. The concept of luxury is transferred to a magical forest. The mystical world in Mr. Pizza is turned upside down. Fireflies and reflections are scattered all around.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is twisted in a Rock & Roll way, in order to create an enchanting oasis, a gourmet for the senses. The turned upside down gardens create a magical effect and a sensation of a mythical space. Going back to nature is interpreted with the idea of splendor and lavishness. The poetic lighting follows the shape and form of the upside down gardens and trees emphasizing the feeling mysteriousness.

OPERATION / FLOW / INTERACTION:
The restaurant is based in a shopping center in one of the highest density neighborhoods in Sofia, Bulgaria. This is the main factor considered before starting with the creative ideas for the space. There are three previous properties merged in order to create the open area flow in the main part of the restaurant.

PROJECT DURATION AND LOCATION:
The project was finished in January 2017, in Paradise Mall Sofia, and is currently still open to the public.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The decorative vegetation hanging from the ceiling from a height of 10 meters, are the biggest production element in Mr. Pizza. It's structure is made of custom drawn and made metal construction with steel ropes molded to the ceiling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1000 square meters

TAGS:
wonderland, upside-down, fairy tale, magical forest, show kitchen

RESEARCH ABSTRACT:
The main research direction is concerning the fact that the area is a public, social space situated in a shopping center. Another important and difficult part of the design is the high ceiling that works as a holding base for the hanging vegetation. The process starts with designing and engineering the structural frames, making several testings, and sourcing the custom envisioned and made vegetation for the whole space. The result is a mesmerizing fairy tale world, where the land is upside down

CHALLENGE:
-

ADDED DATE:
2019-02-28 15:51:53

TEAM MEMBERS (2) :
Designer: Anna Nikolova and Creative director: Alex Kovachev

IMAGE CREDITS:
Photographer Minko Minev

PATENTS/COPYRIGHTS:
Copyrights belong to Alex Kovachev, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Idea International

PROFILE:
With a desire to create immersive environments and a passion for exploring the unknown, IDEA often takes a multi-disciplinary approach to its array of projects. For the last 10 years we have been providing interior design services to companies all around Europe. Founded in 2004, and based in Sofia, the firm specialises in a wide array of project types, from hospitality, residential and food & beverage, to product, yacht, and set design. Crafting a unique and individual concept for each project is fundamental to IDEA’s successful design approach. From the big picture to the last detail, the aesthetic story informs and drives the design. The seamless synergy of technology, craftsmanship and design is reflected in our environ- ments that often combine high-end video technology, handmade objects, special effects, custom fixtures and furniture. To offer our full scope of services IDEA employs a full time staff of 31 people in our headquarters in Sofia which at the moment are handling 24 design and build projects. Our current projects include a restaurant in Mayfair, two apartments in central London, two large houses in Essex, an apartment in Paris, a mansion in Moscow, a night club in Berlin, a large beauty salon in Gent, a 80 foot sailboat which is being built in Istanbul, as well as the design of three Bombardier private jets.

NOMINATION DETAILS

Mr. Pizza Pizza and Restaurant by Alex Kovachev and Anna Nikolova is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Mr. Pizza Pizza and Restaurant by Alex Kovachev and Anna Nikolova is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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