Colours Product Exhibition by Emilio Lonardo

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DESIGN DETAILS
DESIGN NAME:
Colours

PRIMARY FUNCTION:
Product Exhibition

INSPIRATION:
the project was inspired by the trend of gradients. the company created this huge variety of coloured papers to exhibit so I decided to create a waterfall of colours from the ceiling.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The set-up, designed by Emilio Lonardo for Arjowiggins, revolves around colors. Colored sheets of paper hanging from the ceiling and arranged following gradients and specially designed combinations identify three main areaS: 'Paper Tradition', with the history of the brand, 'Paper Innovation', a relational area between the brand and customers and 'Paper Revolution', an interactive experience designed with Monogrid

OPERATION / FLOW / INTERACTION:
Paper Tradition tells, the history of the brand through black supports covered with decorative paper mosaics constitute the cognitive background to illustrate products made using Arjowiggins papers. Paper Innovation, is a lounge area where representatives and customers had the opportunity to discuss commercial issues, was set up with Flash Mate, a versatile product designed by Emilio himself. Paper Revolution, consisted of an interactive installation designed in collaboration with Monogrid.

PROJECT DURATION AND LOCATION:
3-Days Studio Fotografico Gianni Rizzotti Via Pastrengo,14, MILAN/ITALY

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
all the exhibition was made using wire tensioned wires to fix to the celing the sheets of paper. black-painted woodden elements with a paper mosaic coverage was used to display some products made with Arjowiggins papers

SPECIFICATIONS / TECHNICAL PROPERTIES:
The space is usually a 300sqm photographic altelier.

TAGS:
paper, colours, colourscape, interactive

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2019-02-28 13:52:47

TEAM MEMBERS (16) :
design by: emiliolonardo_design, Emilio Lonardo, Vittoria Cheli, Elisa Fallani, Elena Montosi, Elena Sofia Nascimbeni, Laura Vergori, , Digital Installation:, Monogrid, , Realization:, MakersHub, , Lounge Area and Curioni

IMAGE CREDITS:
All Images : Photographer Sara Mattioli, 2018.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Arjowiggins - Creative Papers

PROFILE:
At Arjowiggins Creative Papers, there is a history of producing fine and custom-made papers that extends back to 1770. From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology available, to serve customers large and small worldwide. Our engineers and scientists continuously explore new processes, technologies and ideas, and the products of their research and development keep the creative possibilities of paper alive and flourishing. Since 1770, we’ve been making fine papers for people who create fine ideas. It is our quest today and it will be tomorrow.



NOMINATION DETAILS

Colours Product Exhibition by Emilio Lonardo is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Colours Product Exhibition by Emilio Lonardo is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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