Awanama Sake - Japanese Rice Wine by Ryuta Ishikawa

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DESIGN DETAILS
DESIGN NAME:
Awanama

PRIMARY FUNCTION:
Sake - Japanese Rice Wine

INSPIRATION:
The symbolic letter on the bottle, which stands out like a crest, is comprised of a Japanese word which means “raw”. Patterns inspired by Japanese cut glass enhance Japaneseness of the novel sake.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unpasteurized sake has not been widely known outside Japan. The mission of Awanawa is to deliver the authentic savor of sake to the rest of the world in a completely new style. The design is aimed at putting this new brand into a different genre from Japanese sake.

OPERATION / FLOW / INTERACTION:
New technology to circulate raw sake without heat treatment. A new bottle that made it bottling possible.

PROJECT DURATION AND LOCATION:
Starting to show off March 2018 in Niigata, Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The black color of the bottle doesn’t only screen out the sake from light, but also make the white symbol stand out. Delicate patterns covering the bottle make its appearance even more luxurious.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 67mm x Depth 67mm x Height 200mm

TAGS:
Sake, awanama, nama, fresh, Niigata, Japan

RESEARCH ABSTRACT:
Bottle design that takes full advantage of the technology which made it possible to preserve the liquid inside the bottle by sticking the light shielding film to a normal plastic bottle and to make it finely shaped

CHALLENGE:
-

ADDED DATE:
2019-02-28 13:33:19

TEAM MEMBERS (2) :
Art Director & Designer : Ryuta Ishikawa and Copywriter : Takamasa Yokota

IMAGE CREDITS:
Photographer : Isamu Hirukawa(all)

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CLIENT/STUDIO/BRAND DETAILS
NAME:
awanama

PROFILE:
The namazake brand awanama, which does not heat pasteurize, is an attempt to give the taste of fresh sake overseas. It stops the activity of the bacteria in the bottle by applying high pressure, not heat. As a result, it became possible to distribute namazake, which should normally be refrigerated, at room temperature. In other words, it became possible to work in areas where distribution was difficult, such as overseas. The bottle has the flexibility to absorb high pressure, the light shielding property to maintain quality, and the design to express fine texture. I would like you to rediscover the taste of sake along with its innovative design.

NOMINATION DETAILS

Awanama Sake-Japanese Rice Wine by Ryuta Ishikawa is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ryuta Ishikawa is also kept secret. This information will also be available later.
AWARD DETAILS

Awanama Sake-Japanese Rice Wine by Ryuta Ishikawa is Winner in Packaging Design Category, 2018 - 2019.



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