DESIGN NAME: Awanama
PRIMARY FUNCTION: Sake - Japanese Rice Wine
INSPIRATION: The symbolic letter on the bottle, which stands out like a crest, is comprised of a Japanese word which means “raw”. Patterns inspired by Japanese cut glass enhance Japaneseness of the novel sake.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Unpasteurized sake has not been widely known outside Japan. The mission of Awanawa is to deliver the authentic savor of sake to the rest of the world in a completely new style. The design is aimed at putting this new brand into a different genre from Japanese sake.
OPERATION / FLOW / INTERACTION: New technology to circulate raw sake without heat treatment. A new bottle that made it bottling possible.
PROJECT DURATION AND LOCATION: Starting to show off March 2018 in Niigata, Japan.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The black color of the bottle doesn’t only screen out the sake from light, but also make the white symbol stand out. Delicate patterns covering the bottle make its appearance even more luxurious.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 67mm x Depth 67mm x Height 200mm
TAGS: Sake, awanama, nama, fresh, Niigata, Japan
RESEARCH ABSTRACT: Bottle design that takes full advantage of the technology which made it possible to preserve the liquid inside the bottle by sticking the light shielding film to a normal plastic bottle and to make it finely shaped
CHALLENGE: -
ADDED DATE: 2019-02-28 13:33:19
TEAM MEMBERS (2) : Art Director & Designer : Ryuta Ishikawa and Copywriter : Takamasa Yokota
IMAGE CREDITS: Photographer : Isamu Hirukawa(all)
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