100 Years ME Elecmetal Corporate Event by Agustin Quiroga Pedro Castro

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DESIGN DETAILS
DESIGN NAME:
100 Years ME Elecmetal

PRIMARY FUNCTION:
Corporate Event

INSPIRATION:
The development of the spatial proposal was elaborated simultaneously with the design of a visual language. The abstraction of the products of the company, the grinding balls and the geometry extracted from smelting furnaces and crushing mills became a start point for the design of the strategy. The experience design was planned in three phases, which introduced 3 surrounding spaces. These reflected the company trajectory, the meaning of a 100-year anniversary and the challenges ahead.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The aim was to create an inspiring, dynamic event, a journey through the past, present and future of MEE. The event was divided into 3 spaces. The 1st space showed achieved milestones of MEE on a large timeline. The 2nd room extended the timeline with a projection, showing the key facts in new technologies. After speeches, a commemorative video was projected. The 3rd space closed until the end, held classical and electronic music that represented the journey and formed a dramatic highlight.

OPERATION / FLOW / INTERACTION:
The welcome area represented the trajectory. The objective of this space was to offer context for the celebration and to recognize the company trajectory. The cocktail area represented Meaning. A 360 projection video Mapping showed the present, the most relevant facts of the Company history. The hidden space, the stage represented challenges. The synesthesia produced at that moment captured the attention and gazes of all the attendees.

PROJECT DURATION AND LOCATION:
The project development started in June 2017 in Santiago and concluded in a two hour event in October 2017, in Casa Piedra, Vitacura, Chile.

PRODUCTION / REALIZATION TECHNOLOGY:
The experience was divided into 3 phases, each one solved with different techniques. The welcoming space had a set up with historic features. Only printed graphics and lighting were used. The technique used in the cocktail area took the user to the ME world, blue light and a 360 projection created the effect of an imaginary space. Once the third space was unveiled, the musicians appeared and in synchrony with the projection transformed the experience into a multi-sense dramatic closure.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The event took place in a 1200m2 space. 8 Christie 20k projectors were used for the projection. The 5.1 audio system was synchronized with the lighting and projection.

TAGS:
Dramaturgy, Lighting, Realisation, Spatial comunication, Content development, Experience guideline, Anniversary, Mapping Projection, History, Experience design.

RESEARCH ABSTRACT:
To generate the concept strategy that guided the evolution of the experience, we investigated relevant backgroundinformationpertinent toour client analyzing thespatialaspects and technical capacities considering the plans of the area we intervene. Also going through study cases. After this process, we did the first approach related to the layout, the event structure and guideline. This includes communication, spacial, content strategies, audiovisual and lighting supports amongst others.

CHALLENGE:
The hardest part of the design was being able to gather 100 years of history and then summarize them in a two hour event that commemorated the past, and invited the attendants to look foward to the future. All the information gathered was then presented as a book.

ADDED DATE:
2019-02-28 12:04:25

TEAM MEMBERS (1) :
CQ Estudio

IMAGE CREDITS:
Eugenio Celedón, 100 years ME Elecmetal, 2017

Visit the following page to learn more: http://www.cqestudio.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
ME Elecmetal

PROFILE:
Elecmetal is part of a holding comprised of steel, wine, packaging & communications companies. It is known worldwide for its excellence and leadership in solutions that add value to mining process. Today it has a global presence with a team of over 1200 people that work with clients in 35 countries.

NOMINATION DETAILS

100 Years Me Elecmetal Corporate Event by Agustin Quiroga Pedro Castro is a Nominee in Event and Happening Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

100 Years Me Elecmetal Corporate Event by Agustin Quiroga Pedro Castro is Winner in Event and Happening Design Category, 2018 - 2019.



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