SHUGA STORE Store by Marco Guido Savorelli

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DESIGN DETAILS
DESIGN NAME:
SHUGA STORE

PRIMARY FUNCTION:
Store

INSPIRATION:
The inspiration has been given by the space itself, as it was already rich in content and value. As an italian firm, we had the sensibility to preserve and restore the original genius loci of the building. By keeping that, the atmosphere was a mixture of a sacred space and a new modern one.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project exploits at its best the original features of the existing building, concieved as a container that has been cleaned up to show the original old structure and renovated with the introduction of new materials which are the fil rouge in the two floors. In the interiors kinds of shop windows have been introduced in order to continuously change the atmosphere through the journey in the store. Aim is to make old and new coexist in a final result that wants to make the merchandise pop up.

OPERATION / FLOW / INTERACTION:
The store itself is more than just a journey to a purchase, it is a journey through feelings, atmosphere, sensations in a renovated building.

PROJECT DURATION AND LOCATION:
Permanent store in Locarno (Switzerland), started in 2016 and finished in 2017.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The building was cleaned up in order to show the original old structure; there has been the introduction of new modern materials like steel, glass and mirrors.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The store develops on two floors, with the women's merchandise on the ground floor and the men's merchandise on the first floor.

TAGS:
RETAIL, DESIGN, ARCHITECTURE, PRESERVATION, RESTORATION

RESEARCH ABSTRACT:
After an accurate survey and after realising how valuable the building was, we developed an accurate research about more case studies to understand how to valorize the original building and yet to renovate it. As this was a retail store there was the need to study the kind of merchadise to valorize in order to understand how to organize the layout of the store. Through this metodology the project was slowly developed till the end.

CHALLENGE:
-

ADDED DATE:
2019-02-28 11:47:19

TEAM MEMBERS (1) :
Marco Guido Savorelli , Daniela Bernabei

IMAGE CREDITS:
Gionata Xerra

Visit the following page to learn more: http://www.sa-architecture.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHUGA

PROFILE:
Menswear and womenswear and accessories of major luxury brands in the world. The store collects a series of apparel and accessories of the main brands from all over the world, designed clothes and accessories are selected. The destination of the merchandise is mainly adult, but there are also a few pop pieces of merchandise. The stores has the necessity to convey a serious, yet professional and relaxed idea in order to make the customer feel as confortable as possibile.

NOMINATION DETAILS

Shuga Store Store by Marco Guido Savorelli is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Shuga Store Store by Marco Guido Savorelli is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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