Xintian 360 Plaza - Morgan Mall Shopping Mall by MAS inc.

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DESIGN DETAILS
DESIGN NAME:
Xintian 360 Plaza - Morgan Mall

PRIMARY FUNCTION:
Shopping Mall

INSPIRATION:
Build with fashion pulse energy health as the theme of one-stop consumer shopping center, build strong fashionable breath theme shopping center, let the consumer a stark impact the look and feel of the goods as the props shopping center commercial activities enjoy the good service as stage, the fashion of environment as a set, make customers in retail food and beverage, entertainment as one of the fashion experience

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nanyang is the national famous historical and cultural city, has a history of founding in 3000 years, is the birthplace of Chu-Han culture in Nanyang ,is the world's largest water diversion middle route of South-To-North water transfer project Taocha canal head junction projectis and important core

OPERATION / FLOW / INTERACTION:
To create a one-stop shopping mall with the theme of “fashion”, “rhythm”, “vigor” and “health”, we make strong visual and emotional impacts in the shopping space. In the shopping mall business activities that use goods as “props”, enjoy the beautiful service as the “stage”. The fashionable environment as the “set” enables customers to experience fashion in the commercial space integrating retail, catering and entertainment.

PROJECT DURATION AND LOCATION:
The project design was started in February 2017 in Shanghai, China, and was completed in July 2017. The mall was opened in Nanyang, China in February 2018.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main concept of project is based on white and simple, focusing on the atmosphere of space. We choose the normal materials to satisfy the schedule and budget of the construction .. The White gypsum board is used on the ceiling, and the curved lamp socket and the white-shaped soft film lighting are simple and smooth to present the fashion and rhythm of space. The atrium side panel is designed with a curved outline. The original scheme uses GRG material and ceiling. Because of the tight construction schedule, it is changed to white aluminum plate and integrated with the escalator veneer. The floor paving design is based on white granite, with curved cutting lines fitting the ceiling lines, and the mall is vivid and bright.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The interior design area of the project totals 12,000 square meters, with a total of 5 floors of shopping mall , equipped with elevators and several escalators. There are universal restrooms in each floor excepted 1st floor, some with the nursery rooms and. The shops of 1~3 floors are the retails, the 4th and 5th floors are restaurants, and there are theme dining areas, and there are also cinemas on the 4th floor.

TAGS:
White, pure, simple, stylish Round, curved, feminine, natural

RESEARCH ABSTRACT:
The project is in the commercial center of Nanyang City. It is adjacent to the main road of the city, Renmin S. Road, in the east, and Jianshe M. Road, the main axis of the city, in the south. In the beginning, we focused on communicating with the client for the market position of the shopping center. Although it is located in a prosperous area, the consumption capacity should be considered. By investigating of commercial facilities around the site, and observing the consumption habits of the customers, it is finally determined that the middle class is the main customer group of the project. In the plan layouts, the operational objectives are pre-considered. Therefore, in addition to the anchor shops, we divide the floor plan into lots of small and exquisite shops. In the creation of the shopping atmosphere, we focus on the overall shopping space. Because the ceiling height above the ground floor is not enough, we present the new shopping space to public with fluent curves and white color system.

CHALLENGE:
1. The project belongs to the commercial rectification project of China's fourth-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space . 2. How to present the appearance of a shopping mall that can be remembered under the constraints of the existing building structure.

ADDED DATE:
2019-02-28 10:23:30

TEAM MEMBERS (5) :
Alex Jiang(Design Director), Henry Sun(Designer), Jin Zhang(Designer), Ding Zhao(Designer) and Xuerui Pan(Designer)

IMAGE CREDITS:
#1: Photographer Siye Zhang, Main Atrium, 2018
#2: Photographer Siye Zhang, Main Entrance, 2018
#3: Photographer Siye Zhang, Elevator Hall, 2018
#4: Photographer Siye Zhang, Passageway, 2018
#5: Photographer Siye Zhang, Passageway, 2018

Visit the following page to learn more: http://www.mas2000.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MAS inc.

PROFILE:
MAS inc. is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects (Taipei). The scope of business involves urban planning, architecture, landscape, interior design, from master planning to architecture and interior design, providing integrative space design services. The floor area of the projects we have completed during 18 years is over millions square meters, the design team is composed of senior Taiwan, Macao, American registered architects, and has sufficient experience in overseas and domestic projects. In recent years, the company is committed to combining ecology and intelligence into space creativity as the main aim of design development, creating perceptible, readable space which can leave memories. In the implementation of the project, we pursue the "people-oriented" design goal, focus on the interaction and communication with clients in the design process, and focus on each design detail on the creativity to present the best design ideas to the clients. The highest value of the project is reflected in the comprehensive concern of energy conservation and economic technology. The company spirit has proven over the years and it has been recognized and affirmed by our clients. Core value: specialization, trust, sharing, vitality

NOMINATION DETAILS

Xintian 360 Plaza-Morgan Mall Shopping Mall by Mas Inc is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xintian 360 Plaza-Morgan Mall Shopping Mall by Mas Inc is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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